Around 170 Traditional Crafts to Be Showcased at The Hyundai Seoul

Korea Heritage Service to Host Pop-Up at Pop-Up Iconic from November 21 to 29

Traditional crafts passed down through generations are finding their way into everyday spaces that reinterpret the traditional elements of hanok. The Korea Heritage Service, together with the Korea Heritage Agency and Backpackr, will host “A Home Where Taste Lingers, K-Craft House” at Pop-Up Iconic on the first basement level of The Hyundai Seoul from November 21 to 29.

" A Home Where Tastes Linger, K-Craft House" poster / Korea Heritage Service.

The pop-up store will offer visitors the chance to view and purchase around 170 types of traditional crafts, including new works developed through this year’s design collaboration support program. The space is divided into a dining room celebrating food culture, a reflection room for reading and exploring personal tastes, and a styling room for wearing and accessorizing pieces.

A collaborative space with idus, a handmade goods marketplace, will also showcase around 40 types of works by 25 intangible heritage practitioners. idus has signed a Heritage Guardians partnership agreement with the Korea Heritage Service and will support the expansion of sales channels for traditional crafts through this event.

A Korea Heritage Service official explained, “The aim of this event is to show that the value of intangible heritage embodied in traditional crafts continues to live on in everyday life today, broaden the public’s engagement with these crafts, and support practitioners in sustaining their transmission activities.”

This content was produced with the assistance of AI translation services.