Stray Kids Album and MD Sales Increase

JYP Entertainment headquarters in Seoul. Courtesy of JYP.

JYP Entertainment headquarters in Seoul. Courtesy of JYP.

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JYP Entertainment posted revenue of KRW 267.5 billion in the third quarter of this year, its highest quarterly revenue on record. Results improved as sales of albums and merchandise (MD) rose, despite a decline in concert revenue.


JYP disclosed on November 11 that it recorded consolidated third-quarter revenue of KRW 267.5 billion and operating income of KRW 48 billion. These figures were up 15% and 17.6%, respectively, from the same period last year. Compared with the previous quarter, revenue rose 46% and operating income increased 54.8%. Net income came to KRW 24.3 billion, down 10.6% year on year.


Album revenue increased 18.2% year on year to KRW 79.2 billion. Overseas sales grew for Stray Kids' mini-album "THIS & THAT," released in August. Solo albums by DAY6's Young K, as well as new releases by NEXZ and NiziU, also contributed to revenue.


Music streaming revenue rose 48% to KRW 19.8 billion. The increase was driven by higher overseas streaming usage and a reclassification of YouTube revenue.


MD revenue grew 46.7% to KRW 58.6 billion. Online merchandise related to Stray Kids' fan meetings, light sticks and SKZOO character products led the increase in sales. Pop-up stores operated in major cities to coincide with the group's world tour also contributed to revenue.


By contrast, concert revenue fell 31.1% to KRW 43.6 billion. Third-quarter results included 36 concerts by Stray Kids in South Korea and Japan, as well as performances by DAY6, TWICE, ITZY and NMIXX. The decline reflected fewer large-scale overseas concerts than in the same period last year.


Stray Kids perform in Mexico City. Courtesy of JYP Entertainment.

Stray Kids perform in Mexico City. Courtesy of JYP Entertainment.

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Revenue from appearances at events other than concerts jumped 138.4% to KRW 26.4 billion. The figure included income from Stray Kids' appearance at the STRAYCITY festival held in South America in September and at Brazil's Rock in Rio music festival. Advertising revenue also rose 25% to KRW 16 billion, a record high.


By region, domestic revenue increased 29.5% year on year to KRW 131.1 billion. The operating margin was 17.9%, up 0.4 percentage points from the same period last year.



JYP plans to expand Stray Kids' 2027 world tour to North America and Europe. The group is also expected to add stadium shows in Japan. The company is preparing new groups as well. SQU4D, the artist division behind NMIXX, is working toward the official 2027 debut of boy group oftheblue.


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