Mercedes-Benz Korea Launches 7-Seat MPV "The New V-Class" in Korea for the First Time

Priced at KRW 124 million
Equipped with 4MATIC all-wheel drive and AIRMATIC suspension
Features an opening tailgate window

Mercedes-Benz Korea announced on November 11 that it will officially launch in Korea for the first time the seven-seat multipurpose vehicle (MPV), the “The New Mercedes-Benz V-Class.”

Mercedes-Benz Korea held a photo event on the 11th at The Festa at Banyan Tree in Jung-gu, Seoul, to celebrate the launch of the premium multipurpose vehicle (MPV) “The New Mercedes-Benz V-Class,” making its debut in Korea. KLPGA professional golfer Park Hyunkyung, a Mercedes-Benz brand ambassador, poses with “The New Mercedes-Benz V-Class.” Mercedes-Benz Korea

The model available in Korea will be offered in a single trim, the “V 300 d 4MATIC EXCLUSIVE,” priced at 124 million won, including VAT. Customer deliveries will begin on November 16.

Since its debut in 1996, the V-Class has met a broad range of transportation needs, from family and leisure use to business travel and VIP shuttles, thanks to its spacious interior and versatility. It is currently sold as a flagship MPV in global markets, including Europe.

The front features a chrome grille with LED lighting, a vertical three-pointed star emblem on the hood, and adaptive MULTIBEAM LED headlamps. At the rear, a new chrome trim strip bearing the brand logo and redesigned LED lights accentuate the vehicle’s contours. The cockpit features a dashboard with two 12.3-inch widescreen displays, new air vents, and a next-generation steering wheel with capacitive hands-off detection. It is also equipped with ambient lighting in 64 colors.

The powertrain comprises an OM654 diesel engine producing up to 237 horsepower (PS) and the 4MATIC all-wheel-drive system. The OM654 engine delivers high torque from low engine speeds. The 4MATIC all-wheel-drive system provides stable traction according to road and driving conditions, supporting journeys from city driving to long-distance travel. The V-Class is also the only MPV sold in Korea to feature AIRMATIC suspension, which adjusts the vehicle’s body movement to road and driving conditions to enhance ride comfort.

The interior is designed to make travel more comfortable for the driver and passengers. The first- and second-row seats feature heating and ventilation. Ample headroom and luxury second-row seats enhance comfort on long journeys. An optional panoramic sliding roof adds to the sense of openness inside the cabin.

Convenience features include the MBUX infotainment system; a parking package with a 360-degree camera; a digital rearview mirror that offers a wide field of view to assist with driving; a Burmester surround sound system with 15 speakers and a system output of 640 W; motorized comfort closing that fully shuts the vehicle doors; and seatback tables and lighting for work while on the move. The V-Class is also the only model among its domestic competitors to feature an opening tailgate window, adding to its loading convenience. The rear window can be opened and closed separately without opening the entire tailgate, making it easier to load and unload smaller items such as bags and shopping.

“The New Mercedes-Benz V-Class combines generous space and outstanding convenience with the distinctive quality and premium value of Mercedes-Benz,” said Kim Eunjung, Executive Vice President of Product and Sales at Mercedes-Benz Korea. “As the first premium MPV Mercedes-Benz has introduced to the Korean market, we are delighted to bring Korean customers the appeal of the V-Class, which has earned recognition in Europe.” He added, “We expect it to offer a new choice that meets the high expectations and diverse lifestyles of Korean customers while delivering the distinctive mobility experience that only Mercedes-Benz can provide.”

This content was produced with the assistance of AI translation services.