Paradise Group Vice Chairwoman Choi Yoonjung Wins 'Mecenat Person Award' at 27th Mecenat Awards
Honored for Supporting Culture and the Arts, Expanding Employment for People with Disabilities, and Nurturing Talent
Choi Yoon-jung, vice chairwoman of Paradise Group, received the Mecenat Person Award at the 27th Mecenat Awards in recognition of her contributions to the development of culture and the arts and the promotion of social values.
Paradise Group said Choi received the Mecenat Person Award, which is equivalent to a commendation from the Minister of Culture, Sports and Tourism, at the 27th Mecenat Awards ceremony held on November 10 at The Westin Josun Seoul.
The Mecenat Awards were established in 1999 to recognize companies and business leaders that contribute to the development of culture and the arts and to encourage corporate support for the arts. The awards are presented in five categories: the Grand Prize, the Cultural Contribution Award, the Creativity Award, the Mecenat Person Award, and the Arts & Business Award. The Mecenat Person Award is presented to an individual.
Choi was recognized for leading Paradise Group's cultural and welfare foundations and continuing efforts to promote culture and the arts, expand employment opportunities for people with disabilities, and nurture talent. In particular, she has worked to create opportunities for creators and emerging artists through sustained support for and collaboration with the arts community.
One notable initiative is the development of Paradise City as a space where culture and the arts are integrated into everyday life. More than 3,000 works of art from Korea and abroad are on display at Paradise City, about 90% of them by Korean artists.
“Culture and the arts have the power to connect people and help them discover new possibilities,” Choi said. “An important role of mecenat is to stand by creators and help the value of their work reach more people.”
“I will take this award as a call to broaden the values and philosophy I have upheld,” she added. “I will work to connect culture and the arts with human potential and create opportunities for society to grow together.”
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Paradise Group plans to continue its efforts to realize social value, including providing stable employment for people with disabilities and nurturing talent, in addition to supporting culture and the arts.
Paradise Group Vice Chairwoman Choi Yoonjung is delivering her acceptance remarks after receiving the Mecenat Person Award at the 2026 Korea Mecenat Awards ceremony.
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