Korea Creative Content Agency Moves to Establish Framework for Recognizing Content Export Performance

MOU with Five Organizations to Establish a Service Trade Cooperation Framework

The Korea Creative Content Agency said on November 11 that it had signed a business agreement with the Korea International Trade Association, the Korea Trade Insurance Corporation, the Korea Artificial Intelligence and Software Industry Association, the Korea Shipping Association, and the Korea Tourism Association to establish a cooperation framework for services trade on the next-generation trade platform. The agreement aims to link export performance verification systems that are currently fragmented across industries with the content industry classification system, as the importance of services trade grows.

From left: Kang Gamchan, Director of the Ministry of Trade, Industry and Energy; Park Jeongseok, Chairman of the Korea Shipping Association; Jang Youngjin, President of the Korea Trade Insurance Corporation; Yoon Jinsik, Chairman of the Korea International Trade Association; Kim Yunji, President of the Korea Creative Content Agency; Cho Junhee, Chairman of the Korea Artificial Intelligence and Software Industry Association; Lee Gyeongsu, Chairman of the Korea Tourism Association; and Min Gyeongseol, Director of the Ministry of Economy and Finance / Korea Creative Content Agency.

Overseas content transactions have diversified to include intellectual property licensing, digital distribution through platforms, rights transactions involving formats and copyrights, and businesses combining content with products and services. Existing methods centered on goods trade make it difficult to fully understand transaction structures and export performance.

Accordingly, the Korea Creative Content Agency will discuss ways to link the results of its ongoing effort to improve the content industry classification system with the services trade classification system, so that the results can be used to verify companies' performance. It will also strengthen the statistical foundation needed to formulate export policies by linking the content industry survey with overseas transaction data.

The institutions will cooperate in six areas: upgrading the classification systems for the content industry and services trade and mapping them to national standards; linking export performance data and statistical information; identifying and operating joint review systems for each industry based on artificial intelligence (AI); supporting the recognition of export performance by services trade companies and pursuing joint projects; and cooperating on policies to identify challenges facing exporters and improve regulations. They will review the possibility of linking data within the scope permitted by laws and internal regulations, and determine the specific scope of data to be provided through working-level consultations.

Kim Yunji, president of the Korea Creative Content Agency, said, "As the ways in which the content industry expands globally diversify to include intellectual property (IP) licensing and digital distribution, it is important to establish an export performance management system that reflects the industry's characteristics. Through this agreement, we will strengthen cooperation to ensure that the diverse overseas transactions of content companies are reflected more accurately in their export performance."

This content was produced with the assistance of AI translation services.