Hyundai Motor Group Signs Official Sponsorship Agreement for '2027 Chungcheong Universiade'

A 12-day sporting event kicks off next August

Teams from more than 150 countries to participate

Hyundai Motor Group and organizers to discuss cooperation in mobility sector

Hyundai Motor Group will support the successful hosting of an international multi-sport event for university students, which will be held across the Chungcheong region next year.

Hyundai Motor Group Signs Sponsorship Agreement for the 2027 Chungcheong Universiade. Hyundai Motor Group

Hyundai Motor Group said on Nov. 11 that it had signed an official sponsorship agreement with the organizing committee of the 2027 Chungcheong Universiade at its headquarters in Yangjae-dong, Seocho-gu, Seoul.

The 2027 Chungcheong Universiade is an international multi-sport event for university students, to be held from Aug. 1 to 12, 2027, across four local governments in the Chungcheong region—Daejeon Metropolitan City, Sejong Special Self-Governing City, Chungcheongbuk-do and Chungcheongnam-do—in cooperation. Teams of athletes and others from more than 150 countries around the world are expected to participate in 18 sports.

It will be the fourth time the event has been held in South Korea, following the 1997 Muju-Jeonju Winter Universiade, the 2003 Daegu Summer Universiade and the 2015 Gwangju Summer Universiade. Hyundai Motor Group previously sponsored the 2003 Daegu and 2015 Gwangju events, as well as the 2013 Summer Universiade held in Kazan, Russia.

Under the agreement, Hyundai Motor Group will participate as the official mobility sponsor of the 2027 Chungcheong Universiade. The two sides will discuss the specific sponsorship amount and details of their cooperation with the organizing committee.

Sung Kim, president in charge of strategy planning at Hyundai Motor Group, who attended the signing ceremony, said, "It is meaningful for us to participate as an official sponsor of the 2027 Chungcheong Universiade, where university athletes from around the world will interact through sports. We hope this partnership will contribute to the successful hosting of the event and the development of global university sports."

Yeom Hongcheol, chair of the organizing committee for the 2027 Chungcheong Universiade, said, "It is very reassuring to have Hyundai Motor Group, a leader in the global mobility industry, join us as a partner for the Universiade. Building on this sponsorship, we will step up preparations for the event and create a successful festival that young people around the world and the public can all enjoy together."

This content was produced with the assistance of AI translation services.