Hankook & Company Group to Join Middle East's Largest Aftermarket Exhibition, Showcase Technologies of Three Affiliates

Joint Exhibition Booth at 'Automechanika Dubai 2026'
Showcases Battery, Thermal Management and Tire Technologies

Hankook & Company Group will showcase the technological capabilities of three of its affiliates at the Middle East's largest automotive aftermarket exhibition.

Hankook & Company Group said it will participate in Automechanika Dubai 2026, taking place from the 10th to the 12th (local time) at the Dubai Exhibition Centre in the United Arab Emirates (UAE).

The Hankook & Company Group booth at Automechanika Dubai 2026. Hankook & Company Group

Automechanika Dubai is a leading trade fair for automotive parts, repair and services in the Middle East and Africa. At this year's event, Hankook & Company Group will operate a joint exhibition booth for three companies—Hankook & Company, Hanon Systems and Hankook Tire—and present a mobility technology portfolio spanning batteries, thermal management and tires.

Hankook & Company's ES Business Division will display its range of automotive batteries, including its global strategic product, Hankook AGM batteries, as well as EFB and MF batteries. It plans to highlight its AGM technology, which addresses the growing sophistication of automotive electrical and electronic systems, through a brand video and its concept battery, Electrified AGM.

Hanon Systems will showcase key thermal management components, including compressors, radiators and condensers, as well as its next-generation integrated thermal management solution, the HICE Module. Building on the technological expertise and quality competitiveness it has developed through supplying products to global automakers, the company is seeking to expand its aftermarket business.

Hankook Tire will introduce airless tire technology designed for future mobility. It will exhibit iFLEX, an intelligent airless tire designed for future transportation such as robotaxis, and an off-road airless tire adopted for unmanned firefighting robots and currently in mass production. The company will also unveil Concept S, a concept tire designed to use 100% sustainable materials by 2050.

Hankook & Company Group is targeting the Middle Eastern market because the aftermarket has significant growth potential amid an increase in vehicle ownership and rising demand for maintenance and repairs. According to global market research firm Ken Research, the automotive aftermarket in the six Gulf Cooperation Council (GCC) countries—Saudi Arabia, the UAE, Bahrain, Kuwait, Oman and Qatar—is projected to grow from approximately $12 billion in 2025 to approximately $16 billion in 2031.

At the exhibition, the group plans to discuss business partnerships with global customers and distribution partners and identify new business opportunities in the Middle East and neighboring markets. It also aims to expand synergies across the group by sharing the technologies and customer networks of its affiliates.

A Hankook & Company Group representative said, "This is an opportunity to bring together and showcase the technological competitiveness of our batteries, thermal management systems and tires under the group brand Hankook. We will expand our engagement with global customers and identify new business opportunities through collaboration among our affiliates."

This content was produced with the assistance of AI translation services.