WegoFair Enhances 'Counterfeit Seller Database'... Takes Aim at Counterfeit Networks

Analyzes business registration numbers, email addresses, phone numbers, and more
Groups together "the same sellers under different names"

WegoFair, an artificial intelligence (AI)-powered online brand protection company, announced Wednesday that it has strengthened its “Counterfeit Seller Database” to respond to counterfeit sellers. The company aims to disrupt organized networks of counterfeit sellers by expanding enforcement from individual products to sellers.

Recently, when a counterfeit seller's account is blocked, the seller creates a new account under a different company name. If reports are filed only against individual products, the same seller has to be investigated again each time as if they were a new seller. WegoFair's Counterfeit Seller Database focuses on the fact that sellers often retain the same detailed information, such as phone numbers, even when they change their names. It analyzes seller information collected through monitoring to automatically group related sellers. When a seller is identified as selling counterfeits, WegoFair takes action against all sellers in the group on the same grounds for infringement.

Decisions and subsequent responses are carried out in collaboration with brands, bringing brands' judgment and WegoFair's data together in a unified enforcement system. Infringements are categorized and managed as image misuse or trademark infringement (counterfeiting), enabling the company to develop enforcement strategies for each category based on the reporting and blocking history of each seller.

The Counterfeit Seller Database is linked to each client's reporting history and is also effective in cracking down on organizations that move between platforms to sell counterfeit goods. If a seller blocked on one platform reappears on another, the system can immediately identify and group them as the same seller. WegoFair expects this to break the cycle of repeated blocking and relisting and effectively disrupt counterfeit-selling networks operating across platforms.

WegoFair CEO Kim Jongmyeon said, “Even if one product is taken down, counterfeit sellers simply change their names and return to the same place. Now is the time to crack down on sellers, not products. We will track the organizations behind counterfeit sellers hiding under different names to the end and create an online distribution environment where brands and consumers can feel at ease.”

This content was produced with the assistance of AI translation services.