Noroo Paint Recertified as an Outstanding Arts and Culture Sponsorship Organization
Long-term partnerships with Frieze Seoul and the National Museum of Modern and Contemporary Art, Korea, among others
Noroo Paint announced on November 11 that it had been recertified as an Outstanding Arts and Culture Sponsorship Organization.
The certification program for outstanding arts and culture sponsors identifies companies and institutions that support the arts and culture, with the aim of promoting private-sector support. It is hosted by the Ministry of Culture, Sports and Tourism and administered by the Arts Council Korea. This year, 27 companies and institutions, including Noroo Paint, were recertified. The certification ceremony was held on November 10 at the Grand Ballroom of The Westin Josun Seoul during the 2026 Korea Mecenat Awards.
Noroo Paint was recertified in recognition of its ongoing support for the arts and culture, combining its expertise in color and eco-friendly coatings with the sector. The company has continued to support the arts and culture by providing coatings for exhibition and performance venues and co-developing exhibition-specific products with arts and cultural institutions, drawing on its corporate capabilities.
Noroo Paint has participated as an official local partner of the art fair Frieze Seoul since 2022. It co-developed MMCA White, a coating for exhibition spaces, with the National Museum of Modern and Contemporary Art, Korea, and applied it in exhibition spaces. The company also signed an ESG business agreement for arts and culture with Sejong Center for the Performing Arts and supported a range of performances and exhibitions.
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A Noroo Paint official said, "Going beyond simple sponsorship, we have continued collaborations that enhance the value of arts and culture by drawing on Noroo Paint's expertise in color and coatings. We will continue to expand long-term partnerships with arts and cultural institutions and artists, and contribute to the arts and culture ecosystem in our own way so that more people can experience the arts and culture."
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