EY Hanyoung Selects Asung Daiso Chairman Park Jeongbu for Top Entrepreneur Award

Master Category

EY Hanyoung held the 20th EY Entrepreneur Of The Year Awards ceremony at The Shilla Seoul on November 10 and presented awards to six entrepreneurs, including Park Jeongbu, chairman of Asung Daiso.

The EY Entrepreneur Of The Year Awards honor entrepreneurs who have created long-term value. Launched in the United States in 1986, the awards are now presented in 94 countries around the world. In Korea, the program began in 2007 and has recognized 110 entrepreneurs over the past 20 years.

This year's theme is "Entrepreneurs forging new possibilities." An independent panel of judges chaired by Choi Jongjun, former chairman of the Financial Services Commission, evaluated the candidates based on four criteria: entrepreneurship, purpose, growth potential, and impact.

Park Jeongbu, chairman of Asung Daiso, received the top honor in the Master category. He pioneered Korea's fixed-price household goods market and emphasized logistics innovation and mutually beneficial growth with partner companies. Guided by the philosophy that "There may be 1,000-won products, but there is no such thing as 1,000-won quality," he improved both price competitiveness and quality.

At the 20th EY Entrepreneur Of The Year awards ceremony held at the Seoul Shilla Hotel on the 10th, (from left) Weavers Mind CEO Jung Seongeun, AceBiome CEO Kim Myeonghee, Asung Daiso Chairman Park Jeongbu, IEN Hanchang Chairman Jang Myeongeon, IEN Hanchang CEO Jang Yeondeok, and LBS Tech CEO Lee Siwan pose for a commemorative photo. EY Hanyoung

Jang Myeongeon, chairman of IEN Hanchang, and Jang Yeondeok, its CEO, were selected for the Family Business category, which recognizes family business leaders. IEN Hanchang has helped build the foundation of Korea's power equipment industry through its transformer business. Building on Chairman Jang Myeongeon's quality-focused management philosophy, CEO Jang Yeondeok has expanded into global markets. In particular, the company moved beyond the limitations of the traditional original equipment manufacturing (OEM) model by entering the United States, the world's largest power market, directly. It now generates about 99% of its revenue overseas.

Kim Myeonghee, CEO of AceBiome, which pioneered the functional probiotics market, received the award in the Women Entrepreneurs category. Jeong Seongeun, CEO of Weverse Mind, won the Rising Star award, which recognizes entrepreneurs who achieve results in a short period. Lee Siwan, CEO of LBS Tech, was selected for the Social Impact award, presented to entrepreneurs who create sustainable value.

Park Yonggeun, CEO of EY Hanyoung, said, "This year's award winners are entrepreneurs who have pushed beyond the limits set by the world and forged new paths in their respective industries. We have spent the past 20 years supporting leading Korean entrepreneurs on their journeys to becoming global business leaders, and we will continue to identify innovative entrepreneurs who can open up new possibilities."

This content was produced with the assistance of AI translation services.