“Recommend a sunscreen for combination skin that gets oily but feels dehydrated”... CJ Olive Young Pilots AI Shopping Assistant

Guidance on everything from product recommendations and comparisons to store inventory
Supports voice and photo searches
Pilot with 1 million users through the end of November
Official launch planned for December

CJ Olive Young is introducing a shopping assistant powered by generative artificial intelligence (AI). Customers can describe their skin concerns in everyday language to receive personalized product recommendations and check stock at individual stores.

CJ Olive Young announced on November 11 that it would begin a pilot of “Olive Young Tiki,” a generative AI-powered shopping assistant. Customers can use the service without installing anything by tapping the speech-bubble icon to the right of the search bar in the Olive Young app.

Olive Young Tiki is a conversational service that answers questions about beauty and Olive Young. It recommends products based on customers’ skin concerns and intended use, compares product features, and provides information on how to use cosmetics and care for skin, as well as store-specific stock and how to use the online mall.

The service also understands everyday expressions and beauty slang. Customers can get relevant product recommendations by entering a vague concern such as “My skin gets oily” or asking, “I have combination skin that gets oily but feels dehydrated. Can you recommend a sunscreen that makeup goes on well over?” In addition to typing, customers can ask questions by voice, photo, or barcode scan.

Olive Young draws on tens of millions of product and review records, as well as its beauty expertise, to generate answers. It also suggests follow-up questions relevant to the conversation to help customers explore products.

The service will be piloted with about 1 million users through the end of November. Olive Young plans to improve its features based on user feedback and officially launch the service in December.

Olive Young also offers a “Personalized Menu” that displays a different app home screen based on factors such as gender, age, and delivery address. It recently added a feature that lets users view benefits and events for their membership tier on the home screen. Olive Young plans to link Olive Young Tiki with the Personalized Menu to enhance personalized shopping services for each customer.

“By combining AI technology with Olive Young’s accumulated beauty expertise and data assets, we aim to respond more precisely to customers’ diverse needs and create new shopping experiences,” an Olive Young representative said. “We will continue to enhance our online and offline shopping environments so customers can find the products and information they want more easily and conveniently.”

This content was produced with the assistance of AI translation services.