Samil PwC: "Mid-Sized Companies Need to Redesign Work for AI Transformation"

Seminar Held on the Future of Management at Mid-Sized Companies

Experts said that mid-sized companies need to redesign processes across their operations, including management processes, to adopt artificial intelligence (AI).

Samil PwC held a seminar titled “The Future of Management at Mid-Sized Companies, Redefined by AI and Data” on November 10 at Amorepacific’s headquarters in Yongsan, Seoul. About 400 people attended, including CEOs of mid-sized companies and other business representatives.

The seminar featured presentations on four topics. In the first session, Yeo Hyeondeok, a professor at the Korea Advanced Institute of Science and Technology (KAIST), said companies should approach AI adoption not simply as the introduction of a tool, but as a change-management task spanning human resources, organizational structure, decision-making and operations. He proposed transitioning to an “AI-native” model designed around AI.

Kim Seongho, a partner at Samil PwC, leads a panel discussion at the seminar “The Future of Management at Mid-Sized Companies Redefined by AI and Data,” held on the 10th. Samil PwC

In the second session, Euni Jeong, a partner at PwC Consulting, presented ways to apply AI to finance and management processes under the topic “Redesigning Management Processes in the AI Era.” Lee Seunguk, a partner at Samil PwC, then emphasized that companies must first establish processes for collecting, refining and managing data to use AI across the organization. His presentation was titled “Before ERP and AI, Data Is the Answer.”

Kim Jaedong, a partner at Samil PwC, explained how to build a work environment in which people and AI collaborate on a data foundation. His presentation was titled “Agentic AI and Work Design.”

The presentations were followed by a panel discussion and Q&A. The panelists emphasized that mid-sized companies need to redesign work, strengthen their data foundations and build enterprise AI environments to make the transition to AI. They added that companies should set priorities based on their current circumstances and strategic goals.

Cha Gyeongmin, PwC Consulting’s management services leader and vice president, said, “The transition to AI is a process that goes beyond simply automating work; it changes how people work and the entire organizational operating system. Since colleagues and competitors who use AI more effectively—not AI itself—are becoming the real competition, companies need to improve employees’ AI capabilities and identify new roles.”

This content was produced with the assistance of AI translation services.