Kim Junha, Donga Otsuka's New CEO: "We'll Build a Stronger Company Through Frontline- and People-Centered Management"

Shared his management philosophy and aspirations for the future with employees
Outlined three management priorities:
customer focus, respect for frontline workers, and talent development

Donga Otsuka announced on the 11th that President Kim Junha, who took office as its new CEO on the 1st of this month, shared his management philosophy and aspirations for the future with employees and presented three key management priorities: putting customers first, respecting frontline workers, and developing talent.

Kim Junho, newly appointed CEO of Dong-A Otsuka. Courtesy of Dong-A Otsuka.

Kim noted that he is the first person at Donga Otsuka to become president and CEO after working in research and production. He said he aims to further strengthen the company's competitiveness by drawing on the frontline experience and expertise he has built over the years.

He defined research and production not as simple product-manufacturing processes but as "building customer trust through science," and stressed his determination to extend this experience and philosophy to the management of the entire company.

To that end, he outlined three management priorities. The first is to become a company that customers love even more. "We have excellent brands such as Pocari Sweat and Narangd Cider, but we must not rest on our past success," Kim said. "We must become a company that understands customers' changing needs faster than anyone else and provides new value."

The second is to become a company that respects its frontline workers. "Good strategies may begin in the boardroom, but results are always achieved on the ground," he said. "I will build a company where every employee is respected and can fully demonstrate their abilities, whether they work in sales, logistics, production, or in any part of the office."

Finally, Kim emphasized the importance of creating a company where people can grow. "I believe good talent is developed not through training alone but through diverse experiences," he said. "I will actively invest in developing talent so employees can build expertise in one field, broaden their perspectives through varied work experiences, and grow into future leaders."

He also highlighted the importance of communicating with employees, pledging, "I will listen to employees' voices, visit the frontline myself, and keep learning as I work with everyone to build a stronger and more respected company than we are today."

This content was produced with the assistance of AI translation services.