Polestar Unveils 'Formula 2030 Concept Car,' Showcasing Its Future Design Direction

First show car led by Head of Design Philipp Romers
Developing the brand's design DNA and emphasizing performance as a core identity
Key design elements to be incorporated into future production models

Polestar, the Swedish premium electric vehicle brand, has unveiled the Formula 2030 concept car, which embodies its future design strategy.

The Formula 2030 concept car gives concrete form to Polestar's mid- to long-term design strategy. It develops the design identity the brand has maintained since its launch, while presenting design, performance, and sustainability as its core values. It is also the first show car led by Head of Design Philipp Romers.

Philipp Romers said, "This concept car shows how Polestar's core values of design, performance, and sustainability will be realized in future production models. We wanted to develop Polestar's distinctive design DNA and further establish performance as a core part of the brand's identity."

Formula 2030 concept car. Polestar

Low, wide proportions... Introducing a new lighting design

The concept car is a four-door sports car measuring 4,680 mm long, 2,021 mm wide, and 1,350 mm high, with a 2,780 mm wheelbase. Its low, wide body features a long hood, short overhangs, and 22-inch wheels. The side profile reinterprets the cab-rearward design, which places the driver's seat farther back, in a contemporary way, while adding volume to the rear fenders.

The front features dual-blade headlights inspired by the Polestar 3. The headlights connect to the front aero wing, while the shark-nose design, deeply carved splitter, and vertical single wiper emphasize the car's aerodynamic characteristics. The front-end design offers an early preview of the direction for the next-generation Polestar 2, scheduled for global launch in 2027.

At the rear, a new single-blade rear light replaces the conventional full-width light bar. Other notable features include wraparound rear glass, a robust C-pillar, and an aerodynamically designed spoiler and diffuser. The car also has no B-pillar, and its doors open in opposite directions to improve access to the cabin.

Polestar plans to incorporate design elements introduced in this concept car, including the dual-blade headlights and single-blade rear light, into future production models.

Formula 2030 Concept Car. Polestar

A cabin that changes with the driving mode... Enhancing the AI-powered digital experience

The cabin is configured as a driver-focused performance cockpit. A 20-inch Hyperdim driver information display is mounted on the steering column, while a 12.2-inch center display sits on the center tunnel. Each of the four individual seats features air-inflatable bolsters and cushions that adjust to the occupant's body shape.

The displays and seat positions also change according to the driving mode. In Performance mode, the steering wheel and driver information display move closer to the driver. In autonomous driving mode, by contrast, the center display moves upward and the seats slide back to create more passenger space.

Eight physical controls for adjusting functions are positioned below the center display. The design balances digital interfaces with physical controls. Google Gemini is integrated into Google Built-in, providing natural conversational voice features.

Formula 2030 concept car. Polestar

Expanding the use of recycled materials... Reflecting Scandinavian design philosophy

The exterior is finished in Nitrogen, an exclusive color that shifts in appearance depending on the natural light. Tone-on-tone design is used throughout the body. Swedish Gold, the signature color of Polestar Performance, accents the Brembo brake calipers, valve caps, interior details, and seatbelts.

The use of materials chosen with sustainability in mind is also notable. The inner door panels use a recyclable single material, while structural components such as the seat frames are made with low-emission steel produced using recycled materials and renewable energy. The seatbacks use a composite material combining European flax fiber with bio-based polypropylene, reducing the use of conventional plastics.

The inside of the rear clamshell uses Bcomp's natural-fiber composite material. Design elements inspired by motorsports are also incorporated, including exposed Ohlins dampers.

The Formula 2030 concept car made its world debut in October at a global test-drive event for the Polestar 4 SUV in Spain. Polestar plans to incorporate key design elements from the concept car into future production models, including the next-generation Polestar 2 and the Polestar 7.

This content was produced with the assistance of AI translation services.