Ourhome Secures Costco Listings in 'Japan, Australia, and New Zealand'... Steps Up Global Push

Ourhome Stir-Fried Jinmichae and other products go on sale at 37 Costco stores in Japan.

A scene from Ourhome's "Super Demo" event at Costco stores in Japan. Provided by Ourhome.

Ourhome is accelerating its push into global markets, securing listings for its K-food products at Costco stores across Japan, Australia, and New Zealand.

Ourhome said on November 11 that it began regular sales this month of Ourhome Stir-Fried Jinmichae and Ourhome Rich Boneless Galbitang at 37 Costco stores in Japan. Earlier, in August, it secured regular listings for Ourhome Altari Kkakdugi at 15 Costco stores in Australia and one in New Zealand.

Ourhome is strengthening the competitiveness of its core businesses, including food services and food ingredient distribution, while cultivating its global food business as a new growth engine. In particular, it is expanding its presence in overseas retail channels through a localization strategy that takes into account the distribution environments and food cultures of its export markets, from selecting ingredients and determining product offerings and sizes to validating market potential through advance tasting events. As a result, overseas export sales from January through October this year rose about 13% from the same period last year.

The regular listing at Costco Japan followed strong sales at "Super Demo," a local in-store tasting and sales event. Before securing the regular listing, Ourhome held Super Demo events for seven days at five Costco stores in Japan and sold out all the products it had prepared. The initial export volume for the regular listing was also increased by up to seven times compared with the amount supplied for the events.

Altari Kkakdugi, listed at Costco stores in Australia and New Zealand, is also continuing to sell well. Since regular sales began in August, supplies have sold out in about three weeks, demonstrating a strong sales pace. Export sales to Australia from August through October this year, when the regular listing began, also rose about 52% from the same period last year.

Ourhome also expanded its partnerships with global retail channels at SIAL Paris 2026, the world's largest international food exhibition, held in France in October. During the exhibition, the company held about 200 export consultations over three days and discussed new listings and ways to expand exports with buyers from major global retail channels, including Costco. It also showcased the competitiveness of its products, winning the Grand Prize in the frozen food category with its innovative product Magic Soba.

This content was produced with the assistance of AI translation services.