GS Retail Reports Results from AI Startup Collaboration... "Product Search Visibility Up 3.9-Fold"

PoC projects with five AI startups over four months
GS25 customer behavior analysis achieves over 90% accuracy
Social media trend analysis to help identify new products

GS Retail said on November 11 that it had achieved tangible results through an on-the-ground AX (AI transformation) project carried out in collaboration with AI startups.

The previous day, GS Retail held a results-sharing event for the fourth cohort of its open innovation program, “The GS Challenge Future Retail,” at GS Tower in Gangnam-gu, Seoul. The company presented the results of proof-of-concept (PoC) projects conducted with five AI startups over approximately four months beginning in July.

GS Retail CEO Heo Seohong delivers closing remarks to attendees at the fourth cohort showcase for “The GS Challenge: Future Retail,” held on the 10th at GS Tower in Gangnam District, Seoul. GS Retail

The event was attended by GS Retail CEO Heo Seohong, senior executives from key business divisions, project staff, and startup representatives. Each startup and its GS Retail partner division presented the results of its project and discussed plans for future business applications and expanded collaboration.

GS Retail selected projects based on on-the-ground needs across its 17 business divisions and evaluated the potential for applying AI technologies to its businesses.

GS Shop worked with the startup Search OSAI to optimize approximately 100,000 product listings for generative AI search and produce more than 2,000 related content pieces. As a result, product search visibility increased 3.8-fold and 3.9-fold, respectively, at the two PoC stages.

GS25 worked with Meai to install a vision AI-based customer behavior analysis system at four stores. The technology analyzes metrics such as visitor numbers and time spent at product displays, achieving accuracy of more than 90% on key indicators.

GS25 also developed a dashboard with Buildup Labs to analyze food and dessert trends on social media, and plans to use it to identify and develop new products.

“We will strengthen our on-the-ground AX efforts by leveraging startups’ outstanding technologies to improve the customer experience and generate tangible business results,” said Lee Seonghwa, head of GS Retail’s New Growth Division.

This content was produced with the assistance of AI translation services.