"Plans to Add Korean Recipes to Smart Ovens"... Theborn Korea Signs MOU with UNOX

Jointly develop standardized recipes using TBK sauces

Theborn Korea announced on November 11 that it had signed a memorandum of understanding (MOU) with UNOX, a global smart oven company, to equip ovens with Korean cuisine recipes and explore new business opportunities in the European market.

Paek Jongmin, CEO of Theborn Korea, recently visited UNOX's headquarters in Italy and signed an MOU between the two companies. The agreement aims to identify new business opportunities in the European market by combining Theborn Korea's expertise in developing Korean recipes using TBK sauces with UNOX's oven technology.

The Born Korea CEO Paik Jongwon (right) and UNOX CEO Nicola Michelon pose for a commemorative photo after signing an MOU at UNOX's headquarters in Italy recently. Provided by The Born Korea.

Founded in 1990, UNOX specializes in commercial smart ovens and generates annual global revenue of 360 million euros (about 530 billion won). The company produces convection ovens, which use hot air to cook food evenly, and combi ovens, which combine hot air and steam to support multiple cooking methods. More recently, it has also focused on building an automated ecosystem for entire kitchens. Its combi ovens come with cooking programs for more than 1,000 recipes.

Under the MOU, Theborn Korea will work to add Korean recipes made with TBK sauces to UNOX's oven recipe program. The two companies will test Korean dishes that can be prepared in ovens using 11 varieties of TBK sauce, and jointly develop standardized recipes and operating manuals by turning key cooking conditions into data. They aim to establish a system that allows local staff without professional experience in Korean cooking to easily prepare Korean dishes with consistent taste and quality.

A Theborn Korea official said, "If Korean recipes are added to the UNOX oven recipe program, we expect to naturally promote Korean recipes made with TBK sauces to buyers from global food service companies and chefs who visit UNOX's headquarters in Italy for oven cooking demonstrations."

The official added that expanding the range of applications for Korean recipes would also help introduce Korean cuisine to local European customers who use UNOX ovens, creating new business opportunities.

Theborn Korea is expanding its business in Europe through its partnership with German retail group Globus. The company previously established a local business foothold by entering the market through a global food consulting model, supplying its self-developed TBK sauces and standardized recipes to the food courts at Globus's first and second hypermarkets. Last month, the chairman of Globus visited Theborn Korea's headquarters, where the company also held a demonstration showcasing Korean dishes and cooking methods using TBK sauces.

Theborn Korea plans to step up its efforts to expand in the European market through two main initiatives: promoting Korean recipes made with TBK sauces using UNOX ovens, and carrying out global food consulting projects based on TBK sauces with Globus.

A Theborn Korea official said, "We will continue to pursue aggressive sales activities to expand our global business while making Korean cuisine more accessible to overseas customers through Korean recipes made with TBK sauces."

This content was produced with the assistance of AI translation services.