[Today's New Product] Emart24 to Offer Limited-Edition Glutinous Rice Mochi from Sokcho's Famous "Yukgu Bangatgan"

First-ever sale in the convenience store industry at Trend Lab Seongsu on Nov. 13
Rice cake product sales rose 71% year over year from January to October

Emart24 announced on November 11 that it will be the first convenience store operator to offer a limited number of "Glutinous Rice Mochi (9 pieces)," a signature product of Sokcho's famous rice cake shop Yukgu Bangatgan, at its flagship store, Trend Lab Seongsu, on November 13.

Yukgu Bangatgan is known for its glutinous rice mochi, made using a traditional method of steaming glutinous rice without flour. Its chewy texture has made it popular among young people through word of mouth on social media.

Emart24 Tteok Pop-Up Season 2. Emart24

This event is Season 2 of the rice cake pop-up, following events held in September with Yeongdo Daritteokbang in Busan and Iksan Nonghyup Tteokbangatgan in North Jeolla Province. The events were well received, with some products selling out on the morning of the first day.

Emart24's rice cake sales from January through October this year rose about 71% from the same period last year. The company is expanding its selection of related products as fusion rice cakes incorporating ingredients such as matcha and yogurt gain popularity.

The pop-up products will be available in limited quantities starting at 11 a.m. on November 13. "We will continue to discover desserts that are generating buzz on social media and popular local eateries, and introduce differentiated products and pop-up events," said Choi Myeong-su, an MD on Emart24's Bakery Team.

This content was produced with the assistance of AI translation services.