Yongin City Expands SMEs' Sales Channels with 'YOGO'... $13.95 Million in Export Consultations

Promoting 20 Cosmetics and Food Companies Through Its Homegrown Brand
Operating a Group Pavilion for 13 Companies at the Korea Excellent Products Exhibition

Yongin Special City in Gyeonggi Province is promoting local small and medium-sized enterprises' efforts to develop domestic and international sales channels through its homegrown export promotion brand, YOGO (Yongin Go Global). The initiative helps companies promote their products online and meet with domestic and international buyers at exhibitions.

Yongin Special City operated a promotional booth for its export brand, “YOGO,” at the 29th Korea Excellent Products Fair, held at KINTEX in Ilsan from the 29th to the 31st of last month. Photo courtesy of Yongin City.

Yongin City said on November 11 that it had carried out a sales channel support program linking product promotion for 20 local cosmetics and food companies with participation in exhibitions.

The city put together YOGO product bundles featuring products from 10 cosmetics companies and 10 food companies, and ran word-of-mouth marketing campaigns with influencers. A total of 45 people took part, including two Yongin City goodwill ambassadors and 43 influencers. Content on social media platforms such as YouTube and blogs recorded approximately 300,000 views.

The online promotion led to in-person exhibitions and consultations. The city set up a YOGO promotional booth at the 29th Korea Excellent Products Exhibition (G-FAIR KOREA 2026), held at KINTEX in Ilsan from October 29 to 31. Products from 20 participating companies were displayed, and events encouraging social media participation were held. Approximately 400 people visited the booth over the three days, and an export mentor held 23 consultations with domestic and international buyers.

The city also operated a group pavilion at the same exhibition for 13 small and medium-sized enterprises in the food, cosmetics, and household goods sectors. The pavilion hosted a total of 143 export consultations worth approximately $13.95 million (18.8 billion won).

A Yongin City official said, "We will support local companies' entry into overseas markets by linking online promotion, exhibition participation, and consultations with domestic and international buyers under the YOGO brand."

This content was produced with the assistance of AI translation services.