Sinan's '1004 Oysters' Make First Commercial Export to Malaysia... A Foothold in Southeast Asia

Expand Supply to up to 100 kg per Week and Pursue Entry into Premium Dining Markets
Discuss Regular Monthly Supply of 200 kg to Hong Kong and Expand Export Destinations, Including Singapore

'1004 Oysters,' a signature premium seafood product of Sinan County in Jeonnam-Gwangju, has made its first commercial export to Malaysia, paving the way for entry into Southeast Asia's premium seafood market.

Sinan County announced on November 10 that 1004 Oysters produced locally had been exported to Malaysia for the first time on November 9.

This is the first time 1004 Oysters, which had primarily been supplied to South Korea's premium dining market, have been exported for sale overseas. Sinan County plans to use this milestone to expand into overseas markets and increase export volumes.

Packaging 1004 Oysters for Export.

After supplying tasting samples to the Malaysian market in July, the county received positive feedback on the oysters' flavor and quality. It then finalized the first commercial export after discussing export terms and coordinating supply conditions with a local company.

The export is significant because it was intended for actual sale, rather than being a trial shipment for promotional purposes or market research.

The county plans to analyze responses from local consumers and sales trends, gradually increase exports to as much as 100 kg per week, and establish a stable, regular supply system.

It is also working to expand distribution channels into major premium dining markets in Asia.

The county is discussing plans to regularly supply 200 kg of 1004 Oysters per month to the Korean Club in Hong Kong, which is scheduled to open in January 2027. It aims to use this arrangement to establish a foothold in Hong Kong's premium dining market.

Preparations are also underway to enter the Singapore market. The county is seeking to expand its export destinations, including by urging the Ministry of Oceans and Fisheries to pursue bilateral sanitary consultations to allow exports of domestically produced oysters.

Distribution channels for 1004 Oysters are also expanding in the domestic market. The county said that sales, previously centered on fine-dining restaurants, have recently expanded to include luxury hotels and premium dining buffets, leading to an increase in new orders.

Sinan County plans to build its competitiveness in premium dining markets at home and abroad by highlighting the oysters' consistent size, freshness, and marketability, and to expand its production and distribution capacity to meet growing demand.

The county also plans to strengthen administrative support for quality control and improvements to production and supply systems, so that expanded sales channels at home and abroad can provide stable income for local aquaculture operators.

Shin Sangsu, head of the Sinan County Fisheries Research Center, said, "The first export to Malaysia is a meaningful achievement that shows the quality and marketability of Sinan 1004 Oysters have been recognized overseas. We will contribute to increasing aquaculture operators' incomes by expanding sales channels in premium markets at home and abroad and establishing a stable supply system."

He added, "We will develop 1004 Oysters into a premium K-oyster export brand representing South Korea, expand engagement with overseas buyers, and strengthen our competitiveness in the global market."

This content was produced with the assistance of AI translation services.