[Conference Call] KRAFTON Teases Major Content Update for "PUBG's 10th Anniversary" Next Year

Diversifying game modes and expanding into emerging mobile markets
Preparing major content and collaborations for PUBG's 10th anniversary
Expanding into new businesses with proprietary AI 'RAON'

KRAFTON is seeking to expand the user base of PUBG, its flagship IP, with three strategies: introducing new game modes, targeting emerging mobile markets, and strengthening IP branding.

KRAFTON Chief Financial Officer (CFO) Bae Dong-geun said during a conference call on November 10, "In the fourth quarter, we will broaden PUBG's reach around three pillars: diversifying the gameplay experience, expanding into emerging mobile markets, and strengthening PUBG branding."

For PUBG on PC and consoles, the company will expand its lineup of new modes so players can enjoy the game in a variety of ways beyond battle royale. After introducing a PvE mode in October, where players team up to fight enemies, it plans to add another new mode in December.

On mobile, KRAFTON aims to attract users in emerging markets with lightweight games. To that end, it plans to release PUBG Mobile Flash, which uses less data and storage space than the existing PUBG Mobile, and BGMI Air, targeting the Indian market.

KRAFTON is also preparing a major content update for next year, marking the 10th anniversary of PUBG's release. "We are planning major content to celebrate the 10th anniversary of PUBG's release in March next year," Bae said. "We plan to roll out collaborations every month, including major crossovers and a mix of large and small seasonal events."

Five new games showcased at Gamescom in August—PUBG: Dead.net, No Law, Tare: Unbound, Age Twister, and Project Zeta—are targeted for release next year. Palworld Mobile and Waltz & Jam are also scheduled to launch next year. inZOI, currently available in early access, will also receive its official release next year.

Meanwhile, in its artificial intelligence (AI) business, KRAFTON plans to use its proprietary large language model (LLM), RAON, to develop AI models tailored to gaming and new businesses. KRAFTON CEO Kim Chang-han explained the background to the development: "We concluded that the capabilities we have built up while developing AI for games have given us research capabilities among the best in Korea. We are building our capabilities so we can respond to diverse demand for LLMs in Korea by creating and providing specialized models at low cost."

This content was produced with the assistance of AI translation services.