Life Insurance Association of Korea Chairman Kim Cheolju Joins "Finance That Saves Lives" Campaign

by Moon Chaeseok

Published 10 Nov.2026 14:24(KST)

"Expanding the Financial Safety Net to Leave No Vulnerable Groups Behind"

The Life Insurance Association of Korea announced on the 10th that it would join the “Finance That Saves Lives” relay campaign organized by the Korea Inclusive Finance Agency.

Kim Cheolju (center), chairman of the Korea Life Insurance Association, poses for a commemorative photo after participating in the “Finance That Saves Lives” relay campaign at the association’s headquarters in Jung-gu, Seoul, on the 10th. Korea Life Insurance Association

The nationwide campaign, organized by the Korea Inclusive Finance Agency to prevent victims from falling prey to illegal private lending and protect vulnerable groups, began in July.

The relay campaign aims to spread the values of shared-growth finance and the commitment to practicing inclusive finance, and to work together to build a robust financial safety net across society.

Chairman Kim joined the campaign after being nominated by Jeong Muncheol, president of KB Life.

Kim currently serves as co-chair of the Life Insurance Social Contribution Committee and is working to advance social contribution initiatives across the life insurance industry to promote respect for life and support vulnerable groups.

Through its participation in the campaign, the association plans to further promote the value of inclusive finance by working together to ensure that neighbors facing hardship are no longer driven to illegal private lenders.

“Life insurance is a form of finance that sustains people through unexpected hardships and gives them the strength to get back on their feet,” Kim said. “Grounded in our core value of respect for life, we will take the lead in expanding a financial safety net with no blind spots, so that the difficulties faced by vulnerable groups do not escalate into even greater crises.”