The Value of Korean Rice Shared Through Garaetteok... Gwangju Special City's "Consumption Promotion" Campaign

Campaign Held at Three Government Complexes with Nonghyup Jeonnam Headquarters... City Also Seeks to Expand Sales Channels for Local Rice

On the eve of Farmers’ Day, an event was held at the three government offices of Jeonnam-Gwangju Integrated Special City (hereinafter, Gwangju Special City) to share garaetteok made with Korean rice. The event aimed to make rice consumption part of everyday meals and encourage people to buy locally produced agricultural products.

On the 10th, Gwangju Special City held a garaetteok-sharing campaign at its Muan Government Complex in partnership with the Nonghyup Jeonnam Headquarters.

Vice Mayor for Balanced Development Baek Seungju and Vice Mayor for Civic Sovereignty Yoon Nansil handed out garaetteok made with Saecheongmu rice to employees on their way to work and visitors to the government complex, encouraging them to eat breakfast and take an interest in consuming Korean rice.

The Jeonnam-Gwangju Unified Special City held a garaetteok-sharing event at Yun Seondo Hall in its Muan office on the 10th to promote the consumption of locally grown rice. Vice Mayor for Balanced Development Baek Seungju, Vice Mayor for Civic Sovereignty Yoon Nansil, and representatives of NongHyup's Jeonnam Headquarters took part, handing out rice cakes to employees arriving at work and visitors. Photo provided by the Jeonnam-Gwangju Unified Special City.

Garaetteok was also distributed at the Gwangju and Eastern Government Complexes, expanding the campaign beyond the Muan Government Complex.

The event was organized in observance of Garaetteok Day on November 11. Celebrated since 2006, Garaetteok Day both raises awareness of Farmers’ Day and encourages people to reflect on the value of rice by sharing garaetteok with loved ones.

Rather than letting the event remain a one-off, Gwangju Special City is focused on increasing rice consumption in everyday life. It plans to encourage public participation by promoting habits such as eating breakfast, choosing rice-based snacks, and buying locally produced rice.

The city is also working to expand distribution channels to promote rice consumption.

“I hope warm moments of sharing garaetteok made with Korean rice will continue,” said Park Sangmi, head of Gwangju Special City’s K-Food Distribution Division. “We will work harder to promote the taste and value of locally produced rice.”

This content was produced with the assistance of AI translation services.