Sangju City Targets Export Markets... Trade Mission Pursues $4.08 Million in Deals

Local Firms Hold 73 Export Consultations in Vietnam and Thailand
Four MOUs Worth $1.4 Million Signed
Tangible Export Results, Including Sample Sales as Well

Sangju City in North Gyeongsang Province sent a trade mission to Vietnam and Thailand, helping local small and medium-sized businesses enter Southeast Asian markets and expand their overseas sales channels.

Sangju City Dispatches Trade Delegation to Vietnam and Thailand [Photo Provided by Sangju City]

Sangju City and the Gyeongsangbuk-do Economic Promotion Agency said they held a trade mission in Ho Chi Minh City, Vietnam, and Bangkok, Thailand, for six days from October 26 to 31, securing 73 export consultations and pursuing contracts worth a total of $4.08 million.

Seven local companies from a range of sectors, including food, agricultural equipment and household goods, took part in the mission.

They held in-depth discussions with local buyers on product competitiveness, export prices and trading terms, and signed four memorandums of understanding (MOUs) worth a total of $1.4 million.

In particular, participating company Yes Korea Co., Ltd. achieved a tangible export result by selling $4,000 worth of samples in Vietnam.

Sangju City also visited the Gyeongsangbuk-do Ho Chi Minh Office in Vietnam and KOTRA's Bangkok Trade Center in Thailand to assess local market trends and export conditions and discuss ways to work together to help companies expand overseas.

The city plans to support follow-up discussions with overseas buyers identified at the consultations and strengthen tailored overseas marketing and post-consultation support so that the MOUs lead to actual export contracts and increased sales.

The head of Sangju City's Investment and Economy Division said, "This trade mission was an opportunity to confirm the competitiveness and growth potential of local companies in Southeast Asian markets. We will continue to provide support so that consultations with overseas buyers lead to actual export contracts."

The 73 export consultations and $4.08 million in contracts being pursued demonstrate the competitiveness of Sangju companies in overseas markets. The key will be to provide follow-up support that turns one-off consultations into actual contracts and sustained exports.

This content was produced with the assistance of AI translation services.