Kleenex Bamboo Care Puts 1% of Sales Toward Urban Forests for Fourth Year

Creating urban forests to promote biodiversity in cities

Yuhan-Kimberly announced on November 10 that it is continuing its urban forest project for the fourth year, contributing 1% of sales of Kleenex Bamboo Care toilet paper to a fund for urban ecosystem conservation.

Yuhan-Kimberly employees and local residents took part in a volunteer activity planting pollinator plants at the "Secret Garden" in Seoul Children's Grand Park on the 9th. Yuhan-Kimberly

The urban forest project, which Kleenex is carrying out with Seoul Green Trust, has focused on areas in Seoul with relatively limited green infrastructure. Following the project’s first site, Neulbom Children’s Park in Dongdaemun-gu, the company is now maintaining the “Secret Garden” at Seoul Children’s Grand Park. The Secret Garden provides a habitat for pollinators such as bees and butterflies and was created to help citizens experience the importance of biodiversity.

This year, Yuhan-Kimberly employees and citizens will once again take part in activities to care for the Secret Garden. Participants will engage in garden maintenance, including removing weeds and planting bulbs, and experience the value of biodiversity firsthand.

In addition to creating urban forests, Kleenex is continuing its efforts to improve the environmental profile of its products. Kleenex toilet paper manufactured at the Gimcheon plant uses a water-bonding process that joins the layers with water instead of glue. This has reduced the annual use of adhesive for laminating by about 1,526 tons and cut carbon emissions by about 312 tons. The packaging also contains 30% recycled plastic, reducing the use of virgin plastic.

A Kleenex representative said, “Urban forests play an important role not only in improving quality of life but also in conserving biodiversity.” The representative added, “We will continue to link sustainable product innovation with environmental activities involving citizen participation and strive to create positive value for the environment and society.”

This content was produced with the assistance of AI translation services.