JobKorea Uses AI to Improve Hiring Efficiency, Cut Costs by 41%

SmartPick cuts the cost of securing one application
Applications increase 1.7-fold at the same cost

Worksphere, which operates JobKorea, said on Nov. 10 that SmartPick, its artificial intelligence (AI)-based recruitment solution, has improved hiring efficiency for companies using the service as it marks its first anniversary.

SmartPick is a pay-per-click recruitment product introduced by JobKorea in October last year. Using job seekers' behavioral data, its AI identifies candidates with a high degree of fit for a position and gives them priority exposure to job postings. By reaching suitable job seekers first, the product helps companies connect with qualified applicants more quickly.

According to JobKorea, the number of companies using SmartPick in the third quarter of this year increased by more than 150% compared with the product's launch quarter, the fourth quarter of last year, and the cumulative number of companies that used it over the past year surpassed 10,000. Key indicators, including the numbers of companies, job postings, and applications, grew every quarter during the first year after launch, reaching quarterly highs in the third quarter of this year. Compared with the early launch period, the number of job postings increased 2.9-fold, while applications increased 2.6-fold.

The reason companies are turning to SmartPick is its "matching efficiency." A comparison of the three months before and after companies first used the solution found that the average cost of securing one application fell by 41%. By prioritizing job postings for candidates with a high degree of job fit, the AI increased the number of applications companies could secure at the same cost by approximately 1.7 times. This means companies have a greater chance of reaching suitable applicants without increasing their recruitment budgets.

Worksphere has continuously upgraded SmartPick's AI recommendation algorithm over the past year. In September, it also launched SmartPick on its family brand Albamon, expanding its performance-based recruitment model to the part-time job market. It is currently working to integrate into JobKorea SmartPick the AI algorithm refined through Albamon SmartPick. 

A Worksphere representative said, "Companies' focus is shifting from how long a job posting is displayed to how quickly and efficiently they can connect with suitable applicants. We will continue to upgrade the SmartPick AI algorithm and make more precise connections between companies and job seekers across both full-time and part-time recruitment."

This content was produced with the assistance of AI translation services.