Woowa Youths Launches 7 New Baemin Rider Wear Products with Enhanced Cold-Weather Protection and Safety
Jackets, pants, winter boots and gloves among new products
Lucky BFDAY promotion to run Nov. 12-23
Woowa Youths is introducing delivery gear, including apparel and accessories with enhanced protective and cold-weather features, designed with riders' safe winter driving in mind.
Woowa Youths, which is responsible for Baedal Minjok's logistics services, announced on November 10 that it had launched seven new products for the 2026 deep-winter season under its delivery gear brand, Baemin Rider Wear.
The seven new products are a riding jacket, riding pants, winter boots, padded pants, a balaclava, gloves, and handlebar mitts. They received a strong response at the early-bird event, with the prepared quantities of key products selling out.
The products were developed based on the real-world experiences of more than 3,400 riders, collected through customer reviews and other feedback. The product range has been expanded to include apparel, footwear, and accessories suited to winter riding conditions such as cold, wind, snow, and rain. Only fabrics and components that met the company's own quality standards were used, and only products that passed production-process testing were released.
The "Baemin Riding Jacket" and "Riding Pants" have built-in Level 1 protectors that meet European personal protective equipment (PPE) standards at key joints, including the shoulders, elbows, and knees. Their performance is maintained in conditions ranging from rain to extreme cold at -10°C. The protectors are divided by body area, allowing for natural movement even during deliveries that involve frequent mounting and dismounting. Breathable mesh is used on the body and thighs, while durable materials are applied to areas such as the arms and knees. Reflective strips also improve visibility at night.
Baemin Winter Boots feature TPR (thermoplastic rubber) outsoles designed to reduce slipping in conditions with frequent snow and rain, as well as waterproofing. They are durable enough to withstand up to 50,000 flexes. Baemin Padded Pants are made with colorfastness Grade 4 nylon, which resists fading, and filled with 160 g of padding. The fabric is doubled at the knees and seat, while a gusset pattern in the crotch allows for easier leg movement.
The Baemin Balaclava uses three-dimensional mesh around the nose and mouth to reduce fogging, while Baemin Gloves can be converted from mittens to finger gloves, combining warmth with ease of use. Baemin Handlebar Mitts have a brushed lining and high-visibility reflective strips for better visibility at night.
The riding jacket, pants, and winter boots, which began their early-bird sale on September 30, 2026, sold out their prepared quantities in five days, while the balaclava and gloves sold out in two days. The set combining the padded pants with Baemin Padded Jacket received the strongest response, and inquiries about restocking have continued steadily.
Woowa Youths will hold its "Lucky BFDAY" promotion from November 12 to 23, 2026, offering popular Baemin Rider Wear products, including top boxes and Baemin vests, at discounted prices.
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A Woowa Youths representative said, "Winter riding conditions can change significantly due to cold, wind, snow, and rain, so with these products, we focused on providing practical support for safe riding, beyond simply keeping riders warm. We will continue to introduce products that help make deliveries safer."
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