Kyochon Chicken Opens 'Second Store' in Shenzhen, Accelerating Its Push into the Chinese Market

Plans to Enter the Japanese Market in the First Half of Next Year

Kyochon Chicken's second location in Shenzhen, which opened on the 16th of last month in Luohu District, Shenzhen, China. Photo courtesy of Kyochon F&B.

Kyochon Chicken is accelerating its push into the Chinese market, strengthening its brand presence in key commercial districts after opening its second store in Shenzhen.

Kyochon Chicken said on November 10 that it opened its second Shenzhen location on October 16 at the Wanxiang Shijia shopping mall in Luohu District, Shenzhen. It is the company’s second store in the area, following the opening of its first Shenzhen location in February last year. Shenzhen is a major economic city known as “China’s Silicon Valley” for its concentration of global IT companies. The city is considered to have strong growth potential in the dining market, supported by its young workforce and consumers with high purchasing power.

Luohu District, where the new store is located, is one of Shenzhen’s major commercial areas, attracting a wide range of shopping and dining demand. About 50% of the stores at Wanxiang Shijia are food and beverage (F&B) businesses, making it a shopping mall specializing in dining. It is also highly accessible, with connections to two subway lines. Building on these location advantages, Kyochon plans to expand its engagement with local consumers and raise brand awareness in China through its distinctive menu offerings.

Kyochon Chicken’s second Shenzhen location will operate as a company-owned dining restaurant with approximately 40 pyeong of floor space and 50 seats. It will offer a variety of chicken dishes, centered on signature items featuring Kyochon’s three signature sauces: soy, red, and honey. The company also plans to provide Kyochon’s distinctive taste and quality consistently while improving customer satisfaction through systematic management of all aspects of store operations, including quality, service, and cleanliness (QSC).

As of the third quarter of this year, Kyochon operates a total of 78 stores across six overseas markets, including China, the United States, Malaysia, Indonesia, Taiwan, and the United Arab Emirates. The company is also preparing to enter the Japanese market in the first half of 2027.

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