"Taste, Satiety, and Nutrition"... CJ Foodville Launches New Brand 'COMMON EATS'

First Location in the “Gangnam Station Area,” at the Forefront of Dining Trends

CJ Foodville is introducing a new dining brand aimed at changing the lunch habits of busy modern consumers. The company is launching the brand about a year after unveiling its Italian bistro, Olipepe, in December 2025.

CJ Foodville said on November 10 that it will open the first location of COMMON EATS, a Light-Meal Fast Casual brand that makes healthy meals an easy everyday choice, near Gangnam Station in Seoul early next month.

Healthy eating habits, including blood sugar management and high-protein diets, have recently become an everyday megatrend rather than a passing fad. However, office workers have had limited options for lunch. In response, CJ Foodville created a brand offering convenient meals that deliver on taste, satiety, and nutrition.

The brand name reflects the idea that healthy eating should not be an elaborate regimen reserved for special occasions, but a “new standard of dining” (Common) that anyone can enjoy easily and comfortably every day. The strategy is to bring together CJ Foodville’s years of accumulated foodservice R&D expertise in one place and create the ideal light meal—one that can be “healthy, easy to choose, and a proper meal” even with limited time and money.

CJ Foodville chose the Gangnam Station area for its first COMMON EATS location, as it is one of South Korea’s leading office districts and at the forefront of dining trends. The company plans to first validate the value of its “easiest wellness routine” with office workers in the Gangnam area, who often face decision fatigue when choosing lunch, before expanding to other office districts.

This content was produced with the assistance of AI translation services.