Genesis Launches First-Ever Ultra-Large SUVs, GV90 and GV90 Neolun, Priced at 139.5 Million-239.5 Million Won
Independently Opening Coach Doors, "Neolun"
Top-Level Safety, Including a Roof Airbag
Distinctive Design Achieved Through Technological Innovation
Genesis launched its first-ever ultra-large flagship electrified sport utility vehicles (SUVs), the GV90 Neolun and GV90, on November 10.
The GV90 features conventional swing doors, while the GV90 Neolun is equipped with the world's first independently opening and closing hidden B-pillar coach doors, called the Neolun Arch Gate.
The GV90 is priced at 139.5 million won for the GV90 Standard (seven seats), 145.5 million won for the GV90 Individual Lounge Seat (six seats), 189.9 million won for the GV90 Neolun Standard (six seats), and 239.5 million won for the GV90 Neolun Executive Suite (four seats). (Prices for the GV90 reflect the 5% individual consumption tax and eco-friendly vehicle tax benefits; prices for the GV90 Neolun reflect the 5% individual consumption tax.)
The GV90 is equipped with a 123.5-kWh high-voltage battery, the largest capacity of any electric vehicle in the Hyundai Motor Group, and has a range of 500 km on a single charge with 22-inch wheels, with a combined energy efficiency of 3.4 km/kWh. The GV90 Neolun (with 24-inch wheels and six seats) has a range of 460 km on a single charge and a combined energy efficiency of 3.2 km/kWh.
With 350-kW ultra-fast charging, the battery can be charged from 10% to 80% in about 22 minutes. The battery features thermal runaway propagation prevention technology (TRP), which prevents heat from spreading between cells to enhance safety. In addition, the vehicle is equipped with the Hyundai Motor Group's first Plug and Charge (PnC) 2.0 system and technology that improves the speed at which EV charging begins, offering a very fast and intuitive charging experience.
The GV90 features the world's first roof airbag and a total of 12 airbags to effectively protect occupants. Its body structure, reinforced with aluminum for greater rigidity, also provides the highest level of safety.
The GV90 is the first Hyundai Motor Group vehicle to feature a buttonless power system, eliminating the start button. When occupants get in and close the doors, the rotary gear selector, Crystal Sphere integrated controller, and tweeter covers move, intuitively indicating to the driver that the vehicle is ready to drive. The driver can then press the brake pedal, shift gears, and set off without operating a separate start button.
The pop-up center OLED cinematic display shows driving information, navigation, and media information on a wide 23.6-inch screen while driving. When the vehicle is stopped, the display expands to a 24.6-inch large screen, approximately 1.7 times larger, for enjoying a variety of content.
The Neolun Arch Gate on the GV90 Neolun has front and rear doors that open toward each other without a B-pillar between them, providing a dramatically more open feel and more spacious entry and exit areas than conventional vehicles.
Instead of a B-pillar supporting the sides of the body, ultra-high-strength dual steel beams are built into the doors to ensure rigidity. The body surrounding the passenger compartment incorporates a structure 1.5 times thicker than before, ultra-high-strength steel tubes, and high-rigidity structural foam. Together, these features create a hidden roll-cage structure that protects occupants and delivers a level of crash safety equivalent to that of vehicles with a B-pillar.
The GV90 Neolun is the first Hyundai Motor Group vehicle to feature power-operated swivel seats in the front row. Pressing a button on the door trim while the vehicle is stopped rotates the front seats 180 degrees, transforming the cabin into a full lounge where occupants can face one another and relax or work.
The GV90 Neolun Executive Suite (four seats), equipped with a range of exclusive features, offers a luxurious experience with a wood floor featuring a radiant heating system inspired by ondol, Korea's traditional floor heating; a comfort partition separating the rear seats from the trunk; a Smart Vision Roof with dimming and a roller blind; soft semi-aniline leather seats; a rear-seat tower console; a rear-seat refrigerator; and rear-seat tables.
The GV90's elegant yet restrained design was inspired by the moon jar, an icon of Korean aesthetics. At the front, MLA headlamps with a Wing Face design minimize the boundary between the lamps and the body, while a chrome grille featuring two sculpted layers of the G-matrix pattern creates a distinctive and imposing presence. The entire rear is designed with a voluminous form to capture the moon jar's graceful curves in the vehicle's body.
Genesis is introducing exclusive financial products and membership programs to deliver an even more luxurious customer experience. The company has introduced The 90, a financial product exclusively for Genesis flagship models. It is available to customers who rent or lease the GV90 and offers differentiated benefits befitting a luxury flagship throughout the entire vehicle-use process, from purchase to replacement.
Meanwhile, Genesis has released a TV commercial featuring the GV90 and Marilyn Monroe. Like Monroe, who forged her own path beyond convention and remains in everyone's memory a century later, the GV90 is intended to become an iconic vehicle of the century that points the way toward a new direction for luxury. Genesis is also releasing a three-part documentary series in sequence, exploring the story behind the development of the GV90 and the challenges faced by its development team.
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A Genesis representative said, "Thanks to the enthusiastic interest and support for the GV90 since its global debut, we are beginning full-scale sales in Korea first. With its outstanding product qualities, exclusive financial products, and membership programs, the GV90 will offer a differentiated experience across every aspect of customers' lifestyles and set a new standard for luxury."
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