Mr. Blue Launches Year-End 'Mible Sale Festa'... Up to 80% Off

Mr. Blue, a webtoon and web novel platform, is seeking to expand its readership, focusing on Boys' Love (BL) and romance genres.

Mr. Blue announced on November 10 that it will hold a large-scale promotion, "Mible Sale Festa," for the year-end peak season.

The event is designed around BL and romance, genres with high rates of paid purchases and repeat purchases. Having continued to grow around its four major wuxia intellectual properties (IPs), Mr. Blue plans to substantially broaden its user base into BL and romance, where people in their 20s and 30s account for a large share of consumers.

Mible Sale Festa will run on Mr. Blue's online and mobile websites through December 20. It consists of 10 themed promotions and "Mible Week," with each event opening in sequence. By scheduling the promotions throughout the fourth quarter of this year, the company aims to attract readers continuously during the quarter.

Five themed promotions based on popular BL keywords will offer more free episodes, free coupons, and discounts. In particular, special spin-off promotions for the popular BL webtoons "Sinhonbubu Teukbyeol Jeonhyeong," "D-Day 8 Days (D-8)," "Gae wa Ttatteuthan Boiler," and "Twin Leash (TWIN LEASH)" will offer 100% cashback to readers who purchase every episode of at least one title.

Four events offering benefits for purchasing titles will provide discounts of up to 80%, bonus money, and cashback. Mible Week, held as a monthly flash event, will feature 17 popular titles this month, allowing readers to purchase individual episodes of different titles for 190 won each day during the event.

The event is structured to broaden the platform's reach among new readers by offering free episodes and encourage paid purchases through discounts and cashback. The cashback and bonus money awarded are expected to lead to subsequent and repeat purchases, creating a user lock-in effect.

A company representative said, "For the year-end peak season, we have put together substantial benefits so that BL and romance readers can explore a variety of titles." The representative added, "Through this Mible Sale Festa, we hope to connect with more readers and strengthen our market competitiveness in BL and romance, following our success in wuxia."

This content was produced with the assistance of AI translation services.