CJ Freshway Signs Annual 50 Billion Won Food Ingredient Supply Deal with 'What The Burger'

Supplying burger buns and other ingredients to around 250 What The Burger locations nationwide

CJ Freshway Platform Business Division Head Kim Beomjung (right) and Rising Star Co., Ltd. CEO Ahn Junhyeok pose for a commemorative photo after signing a business agreement. Provided by CJ Freshway.

CJ Freshway has signed an annual food ingredient supply contract worth 50 billion won with Rising Star Co., Ltd., which operates the handmade burger franchise brand What The Burger.

CJ Freshway said on November 10 that, starting this month, it will supply around 100 types of food ingredients, including burger buns, patties and cheese, to around 250 What The Burger locations nationwide. In line with What The Burger's franchise expansion, CJ Freshway plans to establish logistics and ordering systems that reflect each store's order volumes and operating conditions, and to reliably supply high-quality food ingredients across the country.

CJ Freshway offers a broad range of products, including fresh and processed goods, through a specialized merchandising organization focused on the foodservice industry. It also manages the safety and consistent quality of its food ingredients through a systematic quality control system. Its six-day-a-week delivery system, supported by a cold-chain logistics network, is another strength, providing a reliable supply environment for foodservice brands expanding nationwide.

Beyond food ingredient supply, the two companies will also work together to strengthen menu competitiveness and expand sales channels. They plan to jointly develop products exclusive to the brand and new menu items that reflect What The Burger's menu characteristics and cooking environment. They also plan to introduce What The Burger menu items through group catering and foodservice channels at locations such as schools, offices and leisure facilities, raising brand awareness and helping secure new sales channels. Through these efforts, they aim to support the growth of their client company's business and continue to expand the scope of their collaboration.

What The Burger, which opened its first store in 2021, has grown rapidly by offering a variety of menu items made with fresh ingredients and special sauces at reasonable prices. Over the past year, it has opened around 100 stores in major commercial districts nationwide.

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