Bithumb Ranks No. 1 in NCSI Digital Asset Exchange Category

Bithumb has been found to have the highest customer satisfaction among virtual asset exchanges.

Bithumb announced on November 10 that it had ranked first in the newly established Digital Asset Exchange category in the 2026 National Customer Satisfaction Index (NCSI) survey, selected by the Korea Productivity Center. This is the first year the category has been included in the survey.

The NCSI is a comprehensive index that measures satisfaction levels among actual customers who have used the products or services being evaluated. This year, the Digital Asset Exchange category was added to the financial services sector. Bithumb scored above the industry average on key indicators: customer expectations, perceived quality and perceived value.

The achievement is seen as the result of the company’s continued efforts to improve platform accessibility and make trading more convenient for users. Bithumb has expanded convenient features across its services, recently introducing a simple, remote account-opening service and launching Bithumb AI, which provides real-time summaries of market information. It has also improved the user experience by increasing the efficiency of customer consultations, including by becoming the first virtual asset exchange in Korea to introduce voice-recognition support for consultations at its customer service center.

A Bithumb representative said, “This first-place NCSI ranking is especially meaningful because it reflects the quality and satisfaction customers experienced firsthand while using Bithumb’s services. We will continue to incorporate customer feedback into our services and pursue innovation and service improvements to create a trading environment that is more convenient for everyone.”

This content was produced with the assistance of AI translation services.