Hyundai Department Store's "The Sale" Starts Nov. 13... Up to 60% Off at 200 Brands

Held at stores nationwide, including the Apgujeong Main Store
Featuring unique pop-up stores, special exhibitions, and more

Hyundai Department Store said on November 10 that it will hold its winter sale, "The Sale," from November 13 to 29 at stores nationwide, including its Apgujeong Main Store and The Hyundai Seoul.

More than 200 brands in fashion, home and living, and sports will take part, offering fall/winter new arrivals at discounts of up to 60% off their original retail prices. As demand for winter clothing rises with the colder weather, stores have also increased their stock of outerwear, including padded jackets and coats, by as much as 20% or more compared with last year, depending on the brand.

Provided by Hyundai Department Store.

From November 13 to 15, the Trade Center Store will hold a "Cashmere Fair" in its B1 special event hall, with more than 10 brands taking part. Gloves, scarves, coats, and other items will be discounted by up to 50%. During the same period, the Pangyo Store will hold a "Young Fashion Weekend" in its first-floor special event hall, offering products from brands including Andar, NOMANUAL, and RAIVE at discounts of up to 60%.

From November 12 to 18, The Hyundai Seoul will host a "Yonex Yeouido Open" pop-up store at ICONIC on B1. It will feature a hitting area where visitors can try badminton rackets and a court for mini-games. The store will also offer interactive programs, including a vertical jump challenge and a shuttlecock toss, and sell limited-edition T-shirts and other items.

Through November 15, the Pangyo Store will host a Tudor F1 racing pop-up store at the Open Plaza on the first floor. Visitors can experience racing from a driver's perspective using a driving simulator.

From November 21, 2026, through March 1, 2027, a special exhibition on Italian painter Giorgio Morandi will be held at ALT.1, the exhibition space on the sixth floor of The Hyundai Seoul. Co-organized with the Morandi Museum, the exhibition will feature oil paintings, watercolors, drawings, and prints from Morandi's early years through his later period.

"We've prepared a wide range of discounts and distinctive experiences at each store for customers getting ready for winter," said Park Geunho, senior vice president in charge of sales strategy at Hyundai Department Store. "We will continue to offer a variety of events to provide our customers with enjoyable shopping experiences."

This content was produced with the assistance of AI translation services.