Music Meets Video... Tongmyong University Students Bring 'K-Entertainment' Festival to Life

Live performances and screenings of four outstanding music videos

Teenagers from across the country join a video production camp; university bands also take the stage

Music, video and performance came together on one stage. Students at Tongmyong University presented music content they had created themselves, while local teenagers and university students joined forces to put on the show.

Tongmyong University President Lee Sangcheon announced on November 9 that its Department of Entertainment and Music, headed by Lee Wooyoung, had held its annual showcase, the "2026 TU Enter-Music Festa," at the university's main building on November 6.

This year's event expanded beyond last year's music-focused performances. It featured not only live music but also music videos, performing arts and digital video content. Students performed with bands, and four outstanding entries from the department's "Cinematic Music Video Production Contest" were screened.

Performers at the 2026 TU Enter-Music Festa, held at Dongmyung University, pose for a commemorative photo.

Middle and high school students and other teenagers from across the country took part in the contest. Contestants who passed the preliminary round attended a special lecture by faculty members and mentoring sessions with current students at Tongmyong University's video production camp on October 31. Under the guidance of professors Gu Juin and Lee Sumin, they completed works combining music and video technology.

Local schools and universities also joined the program. An Yeseo of Jangmok Arts Middle School and Hong Blada of Busan International Film High School gave special performances. Dongseo University's rock band, "Chameleon," also took the stage. Students from more than 20 local educational institutions participated, connecting through music and K-pop content.

The International Education Foundation, EdHeart NGO, Ictus Entertainment and Ation, a startup founded by current students, also participated as partner organizations. The event gave students hands-on experience with the work involved in the entertainment industry, from music production and stage direction to sound and lighting and video content production.

"The event has developed into a festival combining music, video and performance," said department head Lee Wooyoung. "It is also meaningful that local teenagers and university students took part together."

Professor Lee Gyuman, who oversaw the event, said, "We will expand educational programs that connect students' creative works with actual stages and industry settings."

Tongmyong University will launch a master's program in K-pop Entertainment Industry in its graduate school of specialized studies for the 2027 academic year. The program will promote professional education and research in K-pop music production, the entertainment industry, and culture and the arts. The university also plans to link practical undergraduate education with graduate research and expand creative and exchange programs, including global songwriting camps that use artificial intelligence (AI).

This content was produced with the assistance of AI translation services.