From 14-Million-Won Wines to 30,000-Won Whiskies... Retailers Offer Alcohol Discounts

E-Mart to offer up to 50% off around 7,000 wines from Nov. 12 to 18
Bottle Bunker to discount around 2,500 alcoholic beverages through Nov. 25
From premium wines and whisky to random boxes and tasting events

E-Mart and Bottle Bunker, Lotte Mart's specialty liquor stores, are launching large-scale alcohol discount events ahead of the year-end season. E-Mart will offer discounts of up to 50% on around 7,000 types of wine, while Bottle Bunker will discount up to 2,500 types of alcoholic beverages, including wine and whisky, and related products.

E-Mart said on November 10 that it will hold its “Second-Half Wine Fair” at stores nationwide for one week, from November 12 to 18. Held twice a year, in the first and second halves, the event is one of the company's signature wine promotions. It will feature a range of products, from popular wines from countries around the world, including Italy, France and the United States, to ultra-premium wines priced at more than 14 million won.

E-Mart's Second-Half Wine Fair. E-Mart

Customers paying with designated event cards can get discounts of up to 20% on popular wines. “Fontodi Flaccianello della Pieve 21,” an Italian wine that ranked first in sales at this year's first-half wine fair, will be sold for around 190,000 won. “Duckhorn Paraduxx,” made in the United States, will be offered for around 40,000 won, its lowest price this year.

Champagne and sparkling wines, which are in high demand at year-end, will also be discounted by up to 50%. “Champagne Louis More,” developed jointly by E-Mart and a local winery, will be sold for around 50,000 won after a 30% discount. Australian “St Hallett Black Clay Barossa Shiraz” and New Zealand “Te Pa Sauvignon Blanc” will be offered for around 10,000 won each, half their regular price.

From November 14 to 18, E-Mart will also hold a mix-and-match promotion, allowing customers to choose any two bottles from around 30 popular wines priced between 50,000 and 120,000 won for 99,900 won. The E-Mart app's “Wine Grab” will offer a limited quantity of rare premium wines. “Domaine Leroy Vosne-Romanee Aux Genaivrieres 2011” and “Domaine Leroy Chambolle-Musigny Les Fremieres 2014” will each be sold for 14.98 million won.

Go Ara, an E-Mart wine buyer, said, “I hope this will be an opportunity for customers to enjoy popular wines they have had their eye on at reasonable prices and discover new tastes in wine.”

Poster for Bottle Bunker’s Black Bunker Day event in the second half of 2026. Lotte Mart

Bottle Bunker, Lotte Mart's specialty liquor store, will also hold its second-half “Black Bunker Day” for two weeks, from November 12 to 25. The event will offer discounts of up to 50% on around 2,500 types of wine, whisky and related products at three stores nationwide: Jamsil, Seoul Station and Sangmu. During the first week of the event, from November 12 to 18, L.Point members who spend at least 300,000 won with an event card will receive an immediate 30,000-won discount, while those who spend at least 1 million won will receive an immediate 120,000-won discount.

During the event, Bottle Bunker will sell limited quantities of premium wines on selected dates. On November 12, the Italian wine “Sassicaia 2023” will be offered for 390,000 won and “Cervaro” for 145,000 won. On November 14, “Chateau Figeac 2013” will be sold for 279,000 won and “Jacques Selosse VO” for 1.28 million won.

Whisky discounts will also be available. “Nikka Frontier” will be sold for 29,800 won and “1792 Full Proof” for 99,800 won. Customers who purchase at least two bottles from a selection of 11 whiskies from well-known brands, including Ballantine's and The Glenlivet, can get a 30% discount.

The store will also offer random boxes containing an assortment of products. The “Johnnie Walker Random Box” will contain one bottle of Black, Black Ruby, Green or Double Black and will be sold for 47,800 won. In the second week of the event, to mark the 50th anniversary of U.S. wine brand Duckhorn, Bottle Bunker will offer a limited 600 random boxes, each containing one of five red wines, for 36,900 won.

Experiential events are also planned. At Bottle Bunker's Jamsil store, customers can enjoy a tasting event called “Whisky Night,” featuring around 40 types of whisky and food pairings. VIP members will also have the opportunity to make advance reservations through the Bottle Bunker app for six ultra-premium whiskies.

Park Hyejin, a team leader at Bottle Bunker, said, “We have prepared a diverse selection, from bestsellers suited to year-end gatherings and gifts to limited-edition products with collectible value. We aim to enhance customer satisfaction through product curation, purchase benefits and distinctive experiential content.”

This content was produced with the assistance of AI translation services.