Samsung-Google AI Glasses Preorders Begin November 12... Competition with Meta Heats Up

Design collaboration with Gentle Monster and Warby Parker
Gemini-powered translation and more... Official launch next month

Samsung Electronics is set to begin preorders on November 12 for its smart glasses equipped with Google's generative artificial intelligence (AI) model Gemini, as it moves to target the global market. Teaming up with renowned eyewear brands Gentle Monster and Warby Parker to strengthen its design appeal, Samsung is expected to compete fiercely with Meta, which currently leads the AI smart glasses market.

Samsung Electronics, intelligent eyewear. Photo courtesy of Samsung Electronics.

According to industry sources on November 9, Korean eyewear brand Gentle Monster and U.S. brand Warby Parker will begin taking preorders for "Intelligent Eyewear" on November 12. The official launch is scheduled for December, with South Korea and the United States expected to be the first markets. Details on pricing and the exact launch schedule in South Korea will be announced later.

"Intelligent Eyewear" combines Samsung Electronics' device-manufacturing capabilities with Google's generative AI model Gemini. Gentle Monster and Warby Parker are responsible for designing the frames, adding a fashion element that makes the glasses stylish enough for everyday wear. The product was first mentioned at Google I/O 2026 in May, and its design and detailed specifications were unveiled later at Samsung Electronics' Galaxy Unpacked event in July.

Rather than using an augmented reality (AR) display to project virtual images in front of the user's eyes, the product focuses on voice commands and visual recognition. Its built-in camera, microphone, and speakers allow AI to analyze objects and surroundings in real time from the user's point of view. Users can translate, get directions, and search for information without taking out their smartphones. They can also take photos and videos using voice commands.

To address privacy concerns, LED indicators on the inside and outside of the glasses light up when recording is in progress. Recording is automatically disabled if the external LED is covered or the user takes off the glasses.

Samsung Electronics and Google's entry into the market is expected to reshape the AI smart glasses sector, which Meta has dominated until now. Meta has gained an early lead by partnering with global eyewear giant EssilorLuxottica on brands including Ray-Ban and Oakley. According to market research firm Omdia, Meta accounted for a dominant 85.2% of global AI smart glasses shipments in 2025 and 81.3% in the first half of 2026.

This content was produced with the assistance of AI translation services.