Hadong Green Tea to Be Served on Aeromexico International Flights Starting Nov. 15

Hadong County and Aeromexico Sign MOU in Mexico City
Seven Weekly Round-Trip Flights Between Incheon and Mexico City; Green Tea to Be Served in Economy and Business Class
Local Tasting Event Showcases Hadong's Traditional Tea Culture; Expected to Boost Overseas Promotion and Expand Export Channels

Hadong green tea, a signature agricultural specialty of Hadong County in South Gyeongsang Province, will be introduced as an in-flight service on international flights operated by Mexican flag carrier Aeromexico.

Hadong County said on November 9 that it had signed a memorandum of understanding (MOU) with Aeromexico in Mexico City to introduce Hadong green tea as an in-flight service.

Under the agreement, Aeromexico plans to serve Hadong green tea as an in-flight beverage on round-trip flights between Incheon International Airport and Mexico City starting November 15.

[Photo provided by Hadong County] Hadong County Governor Kim Hyunsu, South Korean Ambassador to Mexico Lee Juil, Hadong County Council Operations Committee Chair Kim Taejong, Aeromexico Vice President of In-Flight Products and Services Antonio Fernandez, Vice President of Communications and Public Relations Teresa Sid, and representatives from the airline and Hadong green tea-related businesses pose for a commemorative photo after signing an agreement in Mexico City to introduce Hadong green tea as an in-flight service on international flights.

The route operates seven times a week, and Hadong green tea is planned to be served to all passengers, including those in business and economy class.

The agreement was pursued to introduce Hadong green tea to passengers of various nationalities traveling on international flights and raise the overseas profile of the region's agricultural specialties.

It is particularly significant because using a regional specialty in an in-flight service gives overseas consumers an opportunity to experience Hadong green tea firsthand.

The signing ceremony was held alongside a Hadong green tea tasting event in Mexico City.

Attendees included Hadong County Governor Kim Hyunsoo, South Korean Ambassador to Mexico Lee Juil, Hadong County Council Operations Committee Chair Kim Taejong, Aeromexico Vice President of In-Flight Products and Services Antonio Fernandez, and Aeromexico Vice President of Communications and Public Relations Teresa Sid.

Representatives of local distributor Matcha Mexico, Yeonwoo Jeda, a tea producer in Hadong, and local media also attended.

Attendees shared ideas for cooperation on introducing Hadong green tea as an in-flight service and discussed opportunities for cultural exchange and promotion using regional specialties.

Aeromexico is Mexico's flagship airline and transports passengers from many countries on its international flights.

According to materials provided by Hadong County, Aeromexico ranked first worldwide in on-time performance evaluations by aviation data analytics firm Cirium for two consecutive years, in 2024 and 2025.

It was also named “North America's Best Global Airline” by the Airline Passenger Experience Association (APEX) in 2026.

Hadong County expects the introduction of the in-flight service to showcase the taste and aroma of Hadong green tea to international travelers and expand promotional opportunities to support future entry into overseas markets.

However, the specific supply volume, contract value, and supply period for the green tea under the agreement were not disclosed.

At the Hadong green tea tasting event held that day, Seo Jeongmin, CEO of Yeonwoo Jeda, introduced the history and characteristics of Hadong green tea production to attendees.

Seo demonstrated traditional tea-brewing techniques, served green tea to attendees, and explained Hadong's tea culture.

Hadong County plans to use the event as an opportunity to expand exchanges with local contacts in Mexico and continue promoting Hadong green tea overseas and developing export channels.

“This agreement with Aeromexico is an opportunity to introduce Hadong green tea to travelers from around the world,” Hadong County Governor Kim Hyunsoo said. “We will continue to promote the quality of Hadong green tea and its traditional tea culture while expanding opportunities to enter overseas markets.”

Meanwhile, Hadong County plans to monitor supply and operations after the in-flight service is introduced and explore ways to promote the product overseas and expand markets in partnership with local tea producers.

For the introduction of Hadong green tea as an in-flight service on international routes to lead to sustained export growth, it will be important to establish a stable supply system, raise awareness among overseas consumers, and secure follow-up contracts.

This content was produced with the assistance of AI translation services.