KT&G Enters Kazakhstan Directly with Heated Tobacco Products... "Expanding Global NGP Business"
Launch of FLEX device and four dedicated FAIIM stick varieties
Rebranded versions of South Korea's lil AIBLE and AIIM
FLEX flagship store also opens at a major local shopping mall
KT&G is launching a direct business in Kazakhstan for heated tobacco products (NGP).
KT&G announced on November 9 that it recently launched its FLEX heated tobacco device and four types of dedicated FAIIM sticks in Kazakhstan. FLEX and FAIIM are products branded for the local market based on lil AIBLE and AIIM, which are sold in South Korea. The products will initially be supplied only in Almaty, Kazakhstan's largest city, with plans to gradually expand the local distribution network.
KT&G's FLEX heated tobacco device and dedicated FAIIM sticks, launched in Kazakhstan. Photo provided by KT&G.
View original imageKT&G also plans to expand its engagement with local consumers by operating a FLEX brand flagship store at Forum Mall, a large shopping mall in Almaty. The flagship store will offer a range of services, including brand promotion and customer consultations, to improve local consumers' understanding of the products and broaden their brand experience.
The launch is part of KT&G's strategy to expand in global markets, following its establishment this year of a foundation for the independent commercialization of some products in its overseas NGP business. KT&G has continued to strengthen its business base through its local subsidiary in Kazakhstan and has built its competitiveness by boosting market share and profitability through measures such as establishing a local production plant and expanding its distribution network. With this new product launch, the company plans to expand its business into the NGP sector alongside its existing cigarette business.
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A KT&G official said, "The launch of FLEX and FAIIM in Kazakhstan marks a new starting point for expanding our global NGP business. We will continue to enter markets where we have not yet established a presence and strengthen the growth momentum of our global NGP business through differentiated product competitiveness and business strategies tailored to local markets."
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