Yangju's Nari Park Featured on 12 Billboard Panels along Seoul's Olympic-daero

30 of 229 cities, counties and districts selected in Korea Local Finance Association contest
Scenic photos of Yangju's major tourist attraction displayed free of charge on six billboards

Nari Park, a major tourist attraction in Yangju, Gyeonggi Province, was featured on large billboards along Seoul's Olympic-daero.

Digital billboard promoting local attractions. Courtesy of Yangju City.

Yangju City (Mayor Jeong Deok-young) said on November 9 that it had displayed photos of Nari Park's scenery free of charge on six large billboards with 12 advertising panels installed along the Noryangjin-to-Yeouido stretch of Olympic-daero for seven days, from November 2 to 8.

The promotion was carried out after Yangju was selected in a public contest for the "Promoting Local Attractions" project organized by the Outdoor Advertising Center of the Korea Local Finance Association. Of 229 cities, counties and districts nationwide that entered the contest, 30 were selected. Yangju presented photos of Nari Park showcasing the area's distinctive character.

Through the project, the city promoted a local tourist attraction on a major road in Seoul without incurring any advertising costs. According to data from the Seoul Transport Operation and Information Service (TOPIS), cited by the city, an average of about 330,000 vehicles travel along the stretch each day. Based on this figure, cumulative traffic over the seven-day display period amounted to about 2.3 million vehicles.

Kim Kyung-Ah, Yangju City's public relations officer, said, "We were able to introduce one of Yangju's major tourist attractions on a key traffic route in Seoul without any additional budget," adding, "We will continue to make Yangju's tourism appeal widely known by using a variety of promotional media that highlight the region's distinctive character."

This content was produced with the assistance of AI translation services.