[Today's New Product] "Teseulla, Ready to Drink"... HiteJinro Launches 'Terra&Chamisul'

Limited-Edition Canned Somaek... Limited Sale Through "Home-Consumption Channels" Such as Supermarkets and Convenience Stores

HiteJinro will launch Terra&Chamisul, a ready-to-drink somaek product combining Terra and Chamisul in a single can, for a limited time.

HiteJinro said on November 9 that it plans to sell Terra&Chamisul for a limited season through its home-consumption channels, including supermarkets and convenience stores nationwide. The limited-edition ready-to-drink somaek product was developed for consumers who want to enjoy somaek conveniently in a variety of settings, including year-end and New Year’s home parties, outdoor activities, and drinking alone at home. Made by blending the original Terra and Chamisul products, it has an alcohol content of 6% and will be sold only in 485 ml cans, starting November 17.

As this is the first time HiteJinro has brought the combination of Terra and Chamisul to market as a single product, it has made both the product name and design straightforward. The name, Terra&Chamisul, combines the two brand names so consumers can immediately recognize the product’s features. The packaging also brings together signature design elements: a Chamisul bottle and dewdrops appear on the front of the can, with the dewdrops given the golden hue of beer to visually represent the combination of the two brands.

After researching and reviewing various somaek ratios, HiteJinro identified a blend with an alcohol content of 6% as the most suitable for enjoying somaek in a can. The product harmonizes the refreshing quality of beer with the clean taste of soju. In blind tests and interviews conducted during development, consumers showed a strong preference for its taste.

A HiteJinro marketing representative said, "Terra&Chamisul was developed to make it easier to enjoy somaek at home with a single can and no mixing. We also plan to continue brand activities featuring the Terra and Chamisul somaek combination, drawing on the fun of mixing beer and soju yourself at restaurants and bars."

This content was produced with the assistance of AI translation services.