KB Asset Management to Run 'RISE Hero Store' Support Program for Families of Fallen Firefighters for Second Straight Year

Donates KRW 20 million to Firefighter Family Hope Sharing
Supports two small-business-owning households of bereaved firefighter families

Following last year, KB Asset Management will once again launch a support program this year to help the families of firefighters who died in the line of duty achieve financial independence. This year, it will select two households of family members running small businesses and support them with store renovations and purchases of business supplies.

On the 9th, marking Korea Fire Service Day, KB Asset Management announced that it would run “RISE Hero Store,” a support program for small businesses operated by families of firefighters who died in the line of duty. To fund the program, it will donate KRW 20 million to the incorporated association Firefighter Family Hope Sharing.

RISE Hero Store is a corporate social responsibility program that KB Asset Management runs in connection with its exchange-traded fund (ETF) brand, RISE. It honors firefighters who died while protecting the lives and safety of the public and helps their bereaved families maintain a stable livelihood.

Launched for the first time last year, the program focused on helping families achieve practical financial independence. At the time, it provided renovations and business supplies to three households running businesses such as restaurants, hair salons, and piano academies.

This year, two households will be selected based on recommendations from the National Fire Agency and fire service organizations across the country. For about two months, the selected households will receive support for renovating their business premises, producing signs and nameplates, and purchasing supplies needed for their businesses.

Through this program, KB Asset Management plans to strengthen its partnership with Firefighter Family Hope Sharing and continue social contribution activities that support the financial independence of socially vulnerable groups, including the families of firefighters who died in the line of duty.

Kim Young-sung, CEO of KB Asset Management, said, “I hope this will help the families of firefighters who devoted themselves to public safety maintain hope and continue their livelihoods. We will continue our social contribution activities, grounded in the values of care and mutual growth, so that we can grow together with local communities.”

This content was produced with the assistance of AI translation services.