"Kooksoondang Rice Babambabam" Surpasses 10 Million Bottles in Cumulative Sales... Five Years After Launch

Collaboration with Binggrae's "Babamba"

"Kooksoondang Rice Makgeolli" and "Babamba" have teamed up to create "Kooksoondang Rice Babambabam," whose cumulative sales have exceeded 10 million bottles five years after its launch.

Kooksoondang announced on November 9 that cumulative sales of Kooksoondang Rice Babambabam, first launched in November 2021, had surpassed 10 million bottles. By blending the familiar taste of Babamba with makgeolli, the product has remained popular as a Babamba-flavored alcoholic beverage that offers the special fun of a new experience with a familiar taste.

Kooksoondang Rice Babambabam was developed in line with the marketing goals of both companies: Kooksoondang aims to expand makgeolli's appeal among Millennials & Gen Z by offering consumers a unique experience, while Binggrae seeks to offer consumers distinctive fun through the taste of Babamba.

Kooksoondang Rice Babambabam has also been exported overseas. It was exported to the United States as a limited-edition product in 2022, introducing local young consumers to the diverse flavors of Korean makgeolli. Since this year, it has also been available at five Sky Hub Lounges at Incheon International Airport and one Sky Hub Lounge at Gimpo International Airport, sharing the diverse flavors of makgeolli with international travelers, including foreign tourists.

To mark the fifth anniversary of its launch, Kooksoondang has improved the product's flavor and design. It upgraded the quality by replacing the domestic chestnut paste previously used with chestnut paste from Gongju. Gongju chestnuts are known for their large size and high sugar content. The product has also been redesigned in a modern style, including the adoption of the same "Kooksoondang Rice" BI used for Kooksoondang Rice Makgeolli.

Throughout November, to mark the product's fifth anniversary and the peak chestnut season, Kooksoondang is also holding in-store discount promotions at hypermarkets and SSMs (super supermarket chains).

This content was produced with the assistance of AI translation services.