Public Home Shopping Receives 'AI Ethics Compliance Organization' Verification Mark

Established six AI ethics principles and 18 standards of conduct

Public Home Shopping said on November 9 that it had received the "Artificial Intelligence (AI) Ethics Compliance Organization" verification mark on November 2.

The "AI Ethics Compliance Organization" verification mark is issued by the National Information Society Agency (NIA) to organizations that have established organization-wide standards and a system for putting them into practice to develop and use AI ethically.

Image of the “Artificial Intelligence (AI) Ethics Compliance Organization” certification mark. Public Home Shopping.

To ensure the ethical use of AI, Public Home Shopping established six principles—public interest and mutual growth, fairness and inclusion, truthfulness and transparency, people and responsibility, safety and trust, and information and rights—as well as 18 standards of conduct.

It also prepared an 18-item AI ethics checklist so employees can review their practices in the course of their work. The checklist includes provisions tailored to the nature of home shopping operations, such as requiring that content generated by AI be identified as such.

Park Jongin, head of Public Home Shopping's AX Promotion Task Force, said, "This is the result of the efforts of all our employees at a public institution that expands market access for small and medium-sized enterprises and a home shopping company that grows together with its customers. We will continue to do our utmost to help small and medium-sized enterprises and small business owners grow through the ethical use of AI."

This content was produced with the assistance of AI translation services.