CJ Olive Young to Open 5 More U.S. Stores, Bringing Total to 7 by First Half of Next Year

Stores Coming to Major Shopping Malls in LA and San Diego
Expanding K-Beauty's Local Distribution Network

CJ Olive Young said on the 9th that it will open five additional stores in California by the first half of 2027, bringing its total number of stores in the United States to seven.

The new stores will be located in the Los Angeles (LA) metropolitan area and major commercial districts in San Diego. They include Irvine Spectrum Center, Del Amo Fashion Center, Bloom on Third, Brea Mall, and Fashion Valley. Del Amo Fashion Center, Brea Mall, and Fashion Valley are large shopping malls operated by Simon Property Group, one of the major commercial real estate companies in the United States.

Map of Olive Young stores in the United States. CJ Olive Young

Olive Young plans to use its local stores as strategic hubs to help K-beauty brands enter the U.S. market. Domestic small and indie brands with limited distribution networks and brand recognition can also reach more local consumers through Olive Young's offline network.

The company is also enhancing experiential services for local consumers. Skin Scan, an in-store skin analysis service, had served more than 27,000 customers as of late October, about five months after its launch. Through the service, Olive Young introduces local consumers to Korean skincare routines and a range of K-beauty products.

An Olive Young representative said, "Our offline stores in the United States serve as a bridge to showcase the excellence of K-beauty and help emerging brands establish themselves in the local market. We will expand our global business so that K-beauty can move beyond a passing trend and take root in the mainstream market."

This content was produced with the assistance of AI translation services.