Lotte Department Store Opens 'Maker's Mark' Bourbon Whiskey Pop-Up Through Nov. 15

Five of the brand's signature whiskies
Custom label creation using red wax

Lotte Department Store said on November 9 that it will host a pop-up store for premium bourbon whiskey Maker's Mark on the first-floor atrium of Lotte World Mall in Jamsil through November 15.

Maker's Mark is a premium bourbon whiskey brand produced in Kentucky, U.S. It is known for its smooth, balanced flavor and the red wax seal hand-dipped onto each bottle. The event will feature whiskey tastings, cocktail and dessert pairings, and customized merchandise.

A model introduces products at the Maker's Mark whiskey pop-up store at the Atrium on the first floor of Lotte World Mall in Sincheon-dong, Songpa-gu, Seoul. Provided by Lotte Department Store.

The five products on sale are Original, 46, Cask Strength, Dokju Edition, and Cellar Aged. A 750-milliliter bottle of Original will sell for 39,800 won, while a 375-milliliter bottle of 46 will sell for 69,800 won. The pop-up will also offer a tasting program comparing the flavors and aromas of each product, as well as a blind tasting in which participants sample the whiskey without seeing the product names.

Cocktails including highballs, whiskey sours, and Old Fashioneds will also be available for purchase. On weekends, the store will offer limited-edition cocktails created in collaboration with artists. Customers who purchase a 750-milliliter bottle of Original can create their own labels using calligraphy and stamps. The store will also run a program where visitors can decorate neck warmers with red wax and initial beads.

"We designed this pop-up store to give customers the chance to experience Maker's Mark's distinctive heritage and appeal firsthand, including its signature red wax," said Kim Seungyoung, head of Lotte Department Store's Wine and Spirits Team. "We will continue working to introduce new drinking cultures to customers through distinctive brand collaborations and a diverse range of experiential content."

This content was produced with the assistance of AI translation services.