TOPTEN Revamps 'On Air' Thermal Underwear to Target Winter Market

Emphasizes a soft feel with modal and cotton fabrics
Reorganized into three levels by warmth, with a wider product range
26FW campaign featuring Jun Ji-hyun released

Shinseong Tongsang said on Monday that its SPA brand TOPTEN is targeting the winter innerwear market with "On Air," its thermal underwear line made with modal fabric.

For the 26FW season, TOPTEN has reorganized its On Air lineup into three levels and released a campaign featuring brand ambassador Jun Ji-hyun.

Image from the “ON Air” 26FW campaign featuring Topten brand ambassador and actress Jun Ji-hyun. Shinsung Tongsang

On Air products emphasize warmth and a soft feel against the skin. In the signature product, modal makes up 57% of the fabric and cotton 38%, together accounting for 95%. Made with TENCEL™ Modal from Austria's Lenzing, the fabric offers a soft feel and moisture absorption and release, while moisture-activated heat generation enhances warmth.

This season, the previous four-tier lineup has been reorganized into three levels: the standard "On Air," "Super Warm," with enhanced insulation, and "Extreme Warm," for severe cold. The standard On Air range now includes a variety of styles, such as crew necks, turtlenecks, women's U-necks and men's V-necks. Super Warm adds wool-blend products, while Extreme Warm adds the women's "Rib Bra Tank," which combines a bra-top function.

A TOPTEN representative said, "Winter underwear needs to offer not only warmth but also fabric and comfort, since it touches the skin every day. We will introduce products that can be worn comfortably in everyday life during winter, combining modal's signature softness with a variety of styles."

This content was produced with the assistance of AI translation services.