H.Pio Subsidiary Areun Expands Globally with Apricot Studio

Areun, a subsidiary of global health and wellness company H.Pio, is expanding its business base overseas, with children’s fashion brand Apricot Studio at the center of its efforts.

An Apricot Studio pop-up store at Takashimaya Department Store in Japan and an Apricot Studio live commerce broadcast. H.Pio

H.Pio said on November 9 that Apricot Studio is raising its profile in Japan through pop-up stores at various department stores, building on the brand’s competitiveness, while expanding customer engagement in China through local content marketing and live commerce.

In May, Apricot Studio won over local consumers at a pop-up store at Isetan department store in Japan, where its signature product, the “Mascot Bib” baby bib, sold out early. Following this response, the brand received additional store placement proposals from several local department stores and is now operating a pop-up store at Osaka Takashimaya Department Store for 14 days through November 10.

In China, the brand has opened an official account on Xiaohongshu, a leading local lifestyle platform, and is carrying out content marketing to introduce its brand philosophy, new fall/winter products, and key items. It is expanding its engagement with local consumers through product reviews and brand content, while strengthening sales through collaborations with influencers. In its first live commerce broadcast on November 4, the brand presented eight items, including the popular “Little Togom Backpack,” and plans to continue live sales in November and December 2026.

Areun is also working to expand its overseas business in collaboration with H.Pio. In Southeast Asia, it plans to establish a foothold in local markets through Denps Global, based in Singapore. The company aims to identify opportunities to work with local distribution channels by leveraging Denps Global’s network and business capabilities, and to expand from Singapore into other major Southeast Asian markets.

In China, Areun will work with H.Pio’s Denps Shanghai subsidiary to develop local marketing and distribution channels. Building on customer engagement generated through Xiaohongshu content and live commerce, the company plans to gradually expand its business offline by leveraging local distribution infrastructure.

An H.Pio representative said, “Apricot Studio has built a loyal customer base and brand following in Korea, earning recognition for its design and quality. Building on this brand power, we will win over customers overseas and strengthen our presence in global markets.”

This content was produced with the assistance of AI translation services.