LUNA Holds Exclusive Pop-Up in Tokyo's Shibuya to Expand Local Consumer Engagement

Experiential event ahead of the launch of the new CLOUD LAYER line
Available at 11,964 stores in Japan... expanding distribution network

Aekyung Industrial said on November 9 that its makeup brand LUNA operated an exclusive pop-up store at Miyashita Park in Shibuya, Tokyo, on November 6 and 7, seeking to expand its engagement with local consumers.

The pop-up was designed to build brand awareness and highlight LUNA's expertise in base makeup ahead of the official Japanese launch of its new CLOUD LAYER line.

LUNA Opens Pop-Up Store in Shibuya, Tokyo, Japan. Aekyung Industrial

Under the concept "LUNA MAKEUP BAR," the pop-up store offered visitors the chance to try its signature concealer and new products. The event also featured one-on-one touch-up services by makeup artists, social media events, and giveaways for customers who purchased products. On the first day, a stage event featuring global ambassador Rei was also held.

Since entering Japan's online market in 2021 through platforms such as Qoo10 and Amazon Japan, LUNA has expanded its offline distribution network. As of September this year, the brand had 11,964 retail locations in Japan. LUNA's signature concealer surpassed 17 million units in cumulative domestic sales from January 2014 through October this year.

A LUNA representative said, "We plan to raise brand awareness in Japan and broaden recognition from our signature products to a wider range of products. We will strengthen local marketing by linking online retail promotions with expansion into offline channels."

This content was produced with the assistance of AI translation services.