Hyundai Motor, Kia to Hold Design Archive Exhibition Featuring CCO Luc Donckerwolke
Free exhibition at Sinsa House in Seoul from November 24 to December 11
Hyundai Motor and Kia announced on November 8 that they will hold "Dreams that Resonate (Dreams that Never Stop)," a design archive exhibition highlighting the creative journey of world-renowned automotive designer and President Luc Donckerwolke.
Luc Donckerwolke is Chief Creative Officer (CCO) and Chief Design Officer (CDO) of Hyundai Motor and Kia. The exhibition was conceived to share with the public how the dreams and inspirations nurtured by one person as he grew as a designer are brought to life through actual designs. It is designed to show how inspiration drawn from an individual's creative journey can lead visitors to new challenges and possibilities.
The exhibition will feature a curated presentation of records and design works from Luc Donckerwolke's childhood to the present. Breaking away from conventional exhibitions organized around abstract concepts, it will offer a concrete look at the creative process through records and artifacts from the actual design process. It is designed to be easy to understand and experience, even for visitors unfamiliar with automotive design.
The exhibition will run from November 24 to December 11, 2026, at Sinsa House in Sinsa-dong, Gangnam-gu, Seoul. Admission is free, and everyone is welcome, including students in design-related fields, design enthusiasts, and members of the general public, including children.
A Hyundai Motor and Kia representative said, "This exhibition goes beyond introducing a single designer; it shows how dreams and imagination can lead to new possibilities. We expect it to be a meaningful source of inspiration not only for people who love design and cars, but for everyone nurturing their own dreams."
Hot Picks Today
"Two Spend 500,000 Won in a Flash, Yet Wait Two Hours?" ... 'Dreamland' Shunned by Kids and Foreign Tourists
- The Era of Getting 200 Million Won After 30 Years Is Over... A Japanese Bank's "Perpetual Department Head" Who Just Clocked In Cries Out
- Spain Hit by Its Worst Tragedy... Lee Kangin, Moreno and Real Madrid Join Soccer World in Mourning
- They Said, “Make It Your Home for Life” - Then Suddenly Kicked 200 Passengers Off... What Happened to the Around-the-World Cruise?
- "130 Rice Bowls Sold Out in a Day"... 'Unfiltered Face' Adds 8 Million Won to Night Market Sales: China's Bungeunwoo
Luc Donckerwolke has led design innovation alongside Hyundai Motor and Kia for more than a decade since taking charge of design for Hyundai Motor and Genesis in 2016. In recognition of his leadership and influence in global automotive design, he was named "Person of the Year" at the 2022 World Car Awards. In 2023, he was named "Disruptor Designer of the Year" on Newsweek's list of "World's Greatest Auto Disruptors."
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
